Content for filling Web portal sites consists of a great number of elements: images, multimedia files and, of course, texts. Very often Web portal sites perform the informative function, therefore the visitors of Web portals evaluate these texts first of all from the point of view of their informative value.
How to write texts for Web portal sites properly?
First of all you should decide upon the kind of the article you are going to write. The visitors of Web portal sites (as well as some other kinds of sites) are most interested in the following kinds of articles:
- “How-to articles”. These articles answer the question “How?” and are usually filled with useful information about the solution of a particular urgent problem. Such articles attract inquisitive visitors.
- Articles that elaborate a disputable subject. Such articles provoke heated debates among the visitors.
- Articles that describe popular topics of current importance.
- Articles that describe certain ratings, interesting statistics.
Then you should determine the required length of the article. Perception of the text during reading it on a sheet of paper or on a computer display differs quite perceptibly. Despite the fact that a Web portal is first of an an informative site you shouldn't write too long articles for it. The optimal length of an article is from one to three thousand characters.
What is one of the most important features of Web portal sites? Right you are, it is its big number of pages and multibranch structure. Therefore internal link building between the articles on Web portal sites is very important. Not only it helps the visitors to find his way on the site but also has a positive influence on promotion of the portal in the search engines.
Formatting of the text content of Web portal sites also plays a very important role for both their visitors and search engine optimization. Specialists in the field of SEO copywriting are used to setting off important keywords used in the text with the help of special tags such as strong or b, using headings with h1-h3 tags in the text (but they should not be enclosed in p tags).
The problem of uniqueness of content for Web portal sites is acute enough. For many developers creation of sufficient amount of unique articles for a great number of site pages seems a really impracticable task. Therefore they want to copy articles from other websites “while no one looks”. However, such plagiarism not only may lower the positions of your web portal in the search engine results page, but also it can result in the ban in the search engines. Therefore you had better choose another way and contact professional copywriters. You can find them in a web design studio or at special websites devoted to purchase and sale of content (content marketplaces).
Of course we cannot but say a couple of words about the updates on Web portal sites. Even if a Web portal contains a hundred or two of very interesting and useful articles, but the newest of them was published last year, users will not be interested in visiting such portals, and search engines will have nothing to add to the index of this site. Therefore regular update of content is an indispensable condition of successful existence and development of this kind of Web projects.
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web portal sites,
copywriting,
web portal,
portal,
texts,
articles,
unique content,
content,
texts for web portal sites,
visitors |
copywriting 
