The rules of offline advertising are in many respects true for the advertising on the Internet, too. An advertising text on a website must be interesting and effective. It should tell the readers about the features of the advertised product in the best possible way. However, quite often “right copywriting” (from the point of view of offline advertising) doesn't work on the Internet: the clients do not come from the site and order nothing.
Why does it happen so? How to make Internet copywriting bring you as much advantage and benefit as possible? How can we describe “right” Internet copywriting? WebStudio2U will try to answer all these questions and expose the myths related to Internet copywriting.
Copywriting is a relatively new sphere of human activity (if compared to traditional journalism). And as any other new activity it generates a lot of myths and misconceptions. For example, these days you can often hear or read about special “phrases that sell”.
Some copywriters (or rather people who call themselves copywriters) in a conspiratorial tone tell you about the secret phrases that will increase your sales thrice... no, even five-fold! All you have to do is to pay a small sum – a mere trifle for such stunning effect...
In reality secret “phrases that sell” are just a myth! There are no unique phrases that can sell any product or service – and there can be none. Therefore all these speculations about “secret phrases” are no more than an advertising trick of some unprincipled copywriters.
If you want the advertising text published on your website to really sell your products, you should keep in mind that it must meet certain requirements:
- it should create a unique attractive image for the advertised product;
- if should meet the needs of the target audience;
- if should persuade the customer rather than throw dust in his eyes.
One more widespread myth refers to the “length” of an advertising text published on a website. This myth claims that only short texts really “work” as Internet users do not like to read large amounts of information.
This myth is really true – but only partially. However, a too short text may turn out to be oversaturated if the copywriter tries to cram too much information into it. It is very hard for the user to read such text, even if it consists of a dozen of sentences.
But if you place the same amount of information and keywords (phrases) into 50 sentences, such text will be much easier to read, and the search engines will not mistake it for spam. Besides, if the text is really interesting and useful for the site users, you shouldn't worry – they will read it up to the end.
According to the next myth it is enough just to repeat the successful experience of your competitors – and your success is guaranteed. However, it is far from being true. First of all, the content of your site must be unique in order to have bigger “authority” for the search engines. Secondly, the users who comes across one and the same description of a product or a service for the tenth (or even more) time will inevitably get puzzled: what is the difference between this product and the rest of the products with the same description?
One more myth of Internet copywriting is creative solutions as a separate service. What are the synonyms of the word “creative”? Unusual. Unconventional. Even bizarre. These days creativity is something more than common creative approach. Creativity refers to a certain “zest”, nontriviality of approach to solution of a problem. Therefore many customers think that if a copywriter does not say that his works are creative they have no zest at ll.
In reality any advertising (and not only advertising) text requires creative approach, i.e. readiness to generate fundamentally new ideas, abandon the clichés and discard the stereotypical thinking. Therefore if you order Internet copywriting services you should always pay attention to the way the copywriter explains you the appropriateness of using certain expressive means and stylistic devices. Why does he think that his text will be effective?
WebStudio2U does not sell creative solutions as a separate service: the specialists of our web studio approach every order in a creative way. Our copywriters try their best to find the most effective solution for every customer!
If you need a high-quality advertising article, unique website content, search engine optimization copywriting or optimization of your texts for the Web, contact our web design studio. WebStudio2U will make a reality of all your wishes!
TAGS
internet copywriting,
advertising text,
copywriting services,
copywriter |
copywriting 
