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Nowadays you can often hear such words as rewrite, rewriting. What do these notions mean? Why do people need rewriting? The specialists of web studio WebStudio2U will answer these and other questions.
The Free Online Dictionary says, that to rewrite means to write again, especially in a different or improved form. The result of this process (i.e. something rewritten) is also called rewrite. In the sphere of web development and promotion rewrite is a text that has been created on the basis of an original unique text and is also a unique product. The process of creating rewrite is called rewriting.
As a rule, rewriting is considered a particular case of copywriting – writing original unique texts and articles for the Web. Sometimes rewriting is considered an independent kind of creative work.
Why do web developers, SEO specialists and site owners need rewrite? Despite the abundance of various information that is available nowadays, sometimes you may need to place information, that has been described a hundred times before, on your site. To such information may refer different recipes, methods of treating diseases, political and economic news etc.
Simple copying of text and articles cannot be a way out in such situations. Firstly, copying of content from other sites without permission is considered copyright infringement, and secondly, copied content has no value from the point of view of search engines; it means, that placement of such content on your site is useless.
That is why a lot of webmasters and site owners use rewriting of texts – the best way to get unique content with fully preserved sense of the initial text.
As a rule, rewriting of articles or other texts is performed with the help of one of the following methods.. The first method is the simplest one: certain words of the initial text are replaced with their synonyms. This method is quite effective because it allows to achieve high uniqueness of the modified text. However, misuse of this method may result in a totally unreadable text that is suitable for search engines only, but people are unable to get any information from this text.
Rewrite of texts using the second method is more complicated. This method is not limited by the use of synonyms only – interpretation and rearrangement of words are also used. This way or rewriting articles helps to get a more unique text that at the same time remains well readable.
At last, the third main method of rewriting is complex, or deep rewriting. This method is actually similar to writing an exposition at school – the initial text is rewritten using your own words. A text, that has been rewritten from scratch, is always highly unique and easy to understand.
High-quality rewrite must meet the following requirements:
- rewrite must fully preserve the sense of the initial text
- rewrite of an article must contain only facts: no conjectures or assumptions based on the initial article
- rewrite must preserve the style of the original text unless otherwise provided
- rewrite of the text must be grammatically correct
The borderline between copywriting and rewriting is very thin, because really high-quality rewrite requires no less, and sometimes even more knowledge and skills, than copywriting.
Thorough analysis of the initial text, work with explanatory dictionaries and dictionaries of synonyms, observance of strict requirements – a rewriter writes his “masterpiece” in tight limits, and he has no right to make mistakes!
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