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A lot of website owners wonder “Where to get website content?” or “How to fill the site with content?”. If the website owner has no opportunity to buy articles for the site or contact a copywriter and order the articles for the site individually, he can try to create website content himself. How to do this?
To fill your site with content you should take into account a lot of peculiarities and nuances of writing texts for the Web. You shouldn’t also forget that the texts must be interesting and useful for the site visitors and at the same time perform the tasks that you have set for them. For example, the content written for the site of a commercial organization should perform informative, persuasive, and image forming functions.
So, if you have decided to fill your site with content on your own, you can use special methods and techniques for successful content development. These methods and techniques will help to achieve a really good result. One of such methods is the method of Six Thinking Hats (or just Six Hats), also known as the de Bono Hats system.
While developing website content using this method you will be able to consider the problem (“How to write an effective persuasive text for my website?”) yourself and what is even more important – you will find the ways to solve this problem. The method is based on the idea of parallel thinking: one person or a group of people considers the problem from different strictly determined positions. As a result we receive a complex view on the problem, and are able to make more rational decisions.
The de Bono Hats system uses six imaginary hats: White, Red, Black, Yellow, Green, and Blue. Each of these hats corresponds to a certain type of thinking. White hat is “put on” when you have to determine the facts. The white hat helps to see only main information without any “husks”. At this stage it is logical thinking and analysis that are the most important.
The next hat is red. What impression should the site content make on its visitors? Should it evoke admiration and inspiration, joy and smile, or should it remind of gravity, importance and fundamental nature of the described problem? You should answer these questions having put on the red hat. In this case emotions and intuition prevail.
Black hat provides a critical view on the website content. What are the drawbacks? What does the content lack? Are there any mismatches or inaccuracies? The black hat allows you to answer these questions before they are answered by the site visitors. Ruthless criticism is the main rule of the black hat.
Yellow hat is as bright and cheerful as the Sun. It allows you to see all benefits and positive sides of the content under development. The yellow hat allows you not to get stuck in drawbacks and keep moving forward.
Green hat offers new ideas for the website content. Having put on the green hat, you needn't think about the appropriateness of the ideas you generate. The green hat recognizes only flight of fancy and freedom of thought – the rest of the hats will help to single out the most effective ideas.
Blue hat is responsible for the management. It brings all pieces of mosaics together, helps to systematize the information acquired in the process of “communication” with the rest of the hats.
Using the above-described method of “Six Thinking Hats” you can create website content for your site yourself without any superfluous financial costs. However it takes a lot of time and effort to pass all six stages of the de Bono method. Are you ready to sacrifice your main activity that provides you with money in favor of content development?
If you have no time to fill your site with content yourself, if you want to get the most effective result – copywriting specialists of web design studio WebStudio2U will help you!
Writing unique texts for websites, writing press releases for publishing in online mass media, translation of texts – you can receive these and other copywriting services in web design studio WebStudio2U right now!
Fill in a small request form, and we will contact you as soon as possible and suggest an individual business offer of web studio WebStudio2U that will meet your interests to the fullest extent!
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get website content,
fill site with content,
articles for site,
texts for site |
copywriting 
