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One of important stages of website creation is content development. Quite often it is accompanied by heated debates concerning the method of content development. Should the sites be filled with texts “for people” or texts “for the search engines”? What method of content development should you choose: SEO article writing or advertising copywriting? The specialists of our web design studio will help you to answer this question.
Web design market is constantly developing; almost every day conventional norms and rules of website creation and web application development undergo certain changes, both minor and considerable. For instance, not long ago all websites used to be divided into two main categories: websites for the people and websites for the search engines. The reason for that was that “living” visitors and web crawlers had totally different criteria of evaluation of the quality of websites. Thereafter the approach to development of these two kinds of websites also was totally different.
SEO article writing used to position itself as the service of filling websites with text that meet the requirements of the search engines as fully as possible. SEO texts had a certain amount of keywords which were important for website promotion, these words were distributed throughout the texts with certain regularity. However “over-optimized” texts ceased to be readable: they contained too many keywords, besides, quite often the subject sphere of these keywords was inappropriate for websites.
Today the difference between websites for the people and websites for the search engines gradually becomes obliterated because the factors of website evaluation used by the web crawlers become closer to those used by common website visitors who surf the Web. You can make such a conclusion basing on the analysis of current functioning of modern search algorithms, the inventors of the search engines only confirm this speculation. For instance, Sergey Brin who co-founded Google, one of the most popular search engines, notes that now interesting and useful website content has the highest priority and all attempts to deceive the system with the help of sophisticated codes are doomed to failure.
Thus there is no considerable difference between SEO article writing and advertising copywriting anymore: advertising articles should be optimized in accordance with the search engines requirements, and SEO texts should remain informative and readable. How can you achieve this?
If you order SEO article writing or advertising copywriting by a professional web studio, such as WebStudio2U, you can receive texts of different subjects: unique, literate articles that meet all the requirements set by the leading search engines. Such texts will become an indispensable condition of successful promotion of your website as well as increase in website conversion due to attraction of the target visitors.
With our web studio you won't have to choose between SEO article writing and advertising copywriting: in any case you will get a high-quality result! Submit a quote request for copywriting by Webstudio2U right now!
TAGS
seo article writing,
advertising copywriting,
content development,
seo texts |
copywriting 
