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Having figured out, which sites can be considered the competitors of your Internet project, it is high time to learn which information about these sites may be useful for you.
It is important to find the following information about the competitor's websites:
- How long has the site existed on the World Wide Web?
- How many pages of the site have been indexed by the search engines?
- What is its level of attendance?
- What are its CY and PR ranks?
How can this information be useful?
If you know how long this site has existed on the Internet, you can determine, how much time you will have to spend on creation and promotion of a site that will be able to catch up with the competitor's website or even overtake it. If you have information about the number of pages of the competitor's website, that have been indexed by the search engines, you will understand how many indexed pages your site should contain in order to overtake the competitors. Ranking algorithms of the search engines take into account the citation index of the site. For Yandex it is CY rank, and for Google – PageRank. If you know the values of these ranks for competitor's websites, you will know the values of CY and PR that your site should achieve.
How to collect information on the competitor's websites? – Everything is simple enough. You can learn the date of registration of the competitor's website using special services, for example, a free online service http://www.who.is/. Information about the number of indexed pages and value of CY and PR ranks is provided by the search engines – there is no need to use any additional services. If you want to learn the level of attendance of the competitor's website, it is enough to study the data provided of its counter.
Having collected the information on the competitor's websites, you should thoroughly analyze it. They will help to evaluate the expenses of the competitors for creation of their websites (at least approximately) and compare these expenses with your financial opportunities. Will your budget allow to order creation and promotion of a site, that will be able to overtake its competitors?
When all necessary information on the competitors has been collected and analyzed, you can get to creation and promotion of the site, that will compete with the most popular websites in its category, i.e. it will be competitive.
TAGS
website design,
website promotion,
website development,
website creation,
competitor's website,
information on competitors,
pagerank |
website design 
