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When people speak about the quality of website design they usually characterize it as a “good” or a “bad” one. However, the notions of “good” and “bad” are so subjective for every particular user that it is impossible to determine the exact boundary that separates good website design from bad one. What is the difference between good and bad web design from the objective point of view? Let us try to figure it out.
There exist several conventional criteria that allow to discern good and bad web design. The most popular criteria of evaluation are the following: technological effectiveness of the design, its functionality and originality. Quite often website design is evaluated by one more criteria in addition to the above-mentioned – the appropriateness criteria.
Technological effectiveness of website design is a parameter that is responsible for correct display of website design in any browser and on any monitor. Besides, technological effectiveness of web design also includes admissible time of site load because quite often it is an “ultraheavy” design that makes site visitors wait extremely long for the site pages to load completely.
A good website design from the functional point of view is web design which is easy-to-use and convenient for the site users. For example, fonts used in good and functional design of a site are easy to read thanks to optimal selection of the font color and font type, the sizes of all elements are sufficient, and each of elements is located on its own place. A bad website design from the functional point of view does not allow the visitors to use the site freely and thus reduces the total efficiency of the site.
A good and functional web design is also notable for its well-thought-out navigation. If, for example, web design of your site includes a pull-down menu you should make sure that this menu is not overlapped by other elements of the design – it will be very difficult to use the site in such case. If design of a site has inconvenient or unintelligible navigation it can be boldly called a bad one.
A good design of a site is always original. Originality of web design is important not only for the site's reputation but also for its promotion in the search engines. The matter is that search engines apply penalties to websites for both non-unique content and non-unique web design templates. Websites with non-unique design may be pessimized in the search engine results and get worse rankings than they could have got.
Appropriateness of website design refers to correspondence of web design of a site to the expectations of its potential target audience. For example, bright graphic elements may turn out completely inappropriate on the website of a metallurgical plant that represents this enterprise at the international level. The target audience of this site consists mostly of senior management of large industrial enterprises. Therefore in this example an appropriate website design should be executed in muted colors and strict style.
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