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A promo site is a site intended for advertising of a certain brand or product on the Internet. Web design of promo sites has its own distinguishing features. What does web design for promo sites look like?
A promo site creates and maintains the image of a company or a brand, promotes a product on the market, contributes to forming of the loyal attitude of consumers to a brand.
The main task of an advertising promo site is to galvanize a potential client into action, and the style of web design for a promo site must help to perform this task.
Web design of promo sites is based on the principle “showiness is primary, content is secondary”, that is why it includes as a rule:
- Bright and unexpected images, metaphors, “encrypted messages”: arrangement of visual elements on a promo site does not merely create a “nice framing”, it contains and expresses a certain idea, a creative element. For example, the pages of a promo site, devoted to Nokia N93 mobile phone, are designed in the form of film shots – it is a kind of hint at high cinematographic facilities of the advertised model of mobile phone.
- Rich graphics and animation effects: the use of these techniques provides the site visitors with an opportunity to take a closer look at the advertised product, and see it in action if necessary.
- Rich interactive facilities that provide the visitors of a promo site with an opportunity to “touch” the product – almost literally. For examples, 3D visualizations of the passenger compartment interior are very popular in web design of car promo sites.
Web design of a promo site should represent its main features to the fullest extent. They are: brightness, showiness, memorability. That is why 2D and 3D graphics, video, audio, flash are often used for web design of promo sites. However, it is important to strike a balance between showiness and accessibility in web design for promo sites: even the most creative promo site must remain accessible for its visitors.
A promo site should be displayed equally correctly in all widespread browsers; it should not change its form on displays with different resolutions. That is why the style of web design for promo sites requires thorough elaboration, excellent web programming skills and professional approach.
Web studio WebStudio2U offers professional web design of promo sites. Web design of promo sites by WebStudio2U is a bright, exclusive, memorable web design, work with popular content management systems (CMS).
Proper emotional state stimulates to make a purchase, that is why design of promo sites influences on the visitors' emotions. And if a promo site managed to evoke necessary emotions in the potential client, we can say, that it has performed its task.
You can order web design for a promo site right now!
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web design,
promo site,
web design of promo sites,
web design style,
style of promo sites,
design of promo sites |
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