Web design: top trends in 2011

Web design: main trends in 2011 Fashion is very changeable, though, for example, fashionable web design trends in 2011 are quite similar to the fashionable “Prêt-à-Porter” of web design in 2010. How is web design going to change in 2011? What are the top web design trends in 2011?

CSS3 and HTML5

Web designers used to create nice dynamic effects with the help of Flash, and we know, that misuse of Flash may have a negative influence on the search engine optimization of your site. Today designers are starting to use CSS3 and HTML5 more actively. These technologies have become an effective addition to Flash; sometimes (but not always) they can even replace Flash during creation of visual effects. In 2011 CSS3 and HTML5 are especially relevant.

Simple Design

Modern Internet users are fed up with rainbow designs with a lot of animation effects and superfluous graphics. Visitors of websites yearn for simplicity these days: less bright irritating colors, more accessible and understandable information.

Simplicity of website design does not mean its wretchedness or deficiency. On the contrary, minimalistic web design helps the visitors to focus their attention on the information that is really important for them. In this case web design is just an unobtrusive well-balanced background for this information.

Mobile Ready

More and more Internet users tend to use various mobile devices (netbooks, iPads, smartphones etc) to surf the Web. That is why top web design trends in 2011 include the support of mobile devices during development of website design.

A mobile ready website must support all mobile devices – PDAs, touch-screen smartphones, netbooks etc. A web design that meets the requirements of web design trends in 2011 is easy to use, quick and not resource demanding.

Parallax Scrolling

Parallax scrolling (parallax effect) is a special web design trick that allows to create the sense of depth, the illusion of a three-dimensional space. However, fashionable web design in 2011 does not necessarily use this effect as the basis of web design; parallax scrolling is most effective as a background, header or footer (i.e. a secondary element on your web design).

Touchscreen-oriented Design

A lot of devices (such as most smartphones, tablets and even come desktop computers) use touchscreens for navigation instead of mouses. However, traditional website designs are mouse-oriented. Visitors who use touchscreen devices may experience difficulties while navigating a mouse-oriented website. For example, if a link lights up when the mouse hovers over, the user with a touchscreen device will not be able to see it as touchscreen offers no hovering. The same problem is with drop-down menus.

Web design 2011 recommends to take into account the peculiarities of touchscreen devices during creation of your site.

Photographic Backgrounds

Large photographic background is a popular web design trend in 2011. However, you should remember, that the background photo must correspond to the site content (i.e., it must be content-appropriate). The photo itself may be slightly transparent, otherwise it will prevent the visitors from reading the site content.

Large photos have high resolution and enormous “weight”. That is why it is very important to pay attention to optimization and preparation of the image for publication on the Web: even when the photo is large, is must load as fast as possible.

Web design trends themselves cannot replace thorough and well-thought-out development of website design. A fashionable web design cannot guarantee the effectiveness of your site. However, it may play an important role in improving the attractiveness of your site for the visitors.

If the visitor likes the design of the site, he is mot likely to perceive the information, provided by this site, in a positive way. As a result, his readiness to make a purchase or order a service increases. Isn't it the evidence of your success?

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