Contextual advertising. Google Adwords

Probably, you just haven't heard yet about contextual advertising on the Internet! This unique kind of advertising will help you to considerably improve the sales effectiveness. How does contextual advertising work? Everything is very simple! It uses the keywords principle – the advertisement is displayed to those Internet users only who are already interested in buying your products or using your services. Thus you can weed out those users who have come to your site by occasion and increase the effectiveness of the target traffic.

It's getting quite interesting, isn't it?

Do you want to make use of all benefits offered by contextual advertising and achieve maximum effect? There is a simple and effective solution – contextual advertising service for the advertisers. Google AdWords is what you need!

Google AdWords allows to create effective advertisements that will be seen by the multimillion army of Google users and visitors of Google partner sites. And you will have to pay only for the number of clicks on the link stated in the text of your ad. It is the co-called pay-per-click advertising campaign (PPC campaign). You pay only when users click. Isn't it a promising offer?

How to work with Google AdWords?

First of all you should register in the system (it won't take much effort), and then you can get to your PPC campaign management. Create a text ad keeping in mind the following rules:

1. The title of the ad must not be longer than 25 characters including spaces. Its main goal is to attract the attention of the users who might be interested in the product or service advertised by you.
2. The text of the ad proper must consist of two lines, 35 characters each, and contain the information about the product or service that is advertised.
3. The ad must contain the displayed part of the URL and the destination URL. The displayed part must contain 35 characters (with spaces). This line contains the visible address of the site that will be visited by the user when he clicks on your ad. The destination URL (no more that 1024 characters including spaces) is not displayed in the ad. It contains the full link to the page where the user is redirected when he clicks on the ad.
4. The displayed URL and the full destination URL may differ from one another. Quite often it is necessary because the displayed URL usually contains the name of the main page of the site that is easy to memorize, and the required information is usually located on one of the internal pages of the site.

You can select the keywords (i.e. the words and phrases that are related to the advertised product or your organization) yourself or entrust this task to the specialists who provide PPC campaign management services.

Ready? Then lets figure out where you will see your ad.

You have probably noticed time and again that when you input the search query into the Google search bar (the situation with other search engines is the same, though), some advertisements are displayed to the right of the search results and several lines higher. The text (keywords) of these ads correspond to the search query. As you may have understood, these ads belong to Google AdWords contextual advertising. They are a part of somebody's PPC campaign.

The place where your ad is going to be displayed is determined by a number of factors. If your product or service is unique and doesn't have a lot of competitors, your ad will be higher irrespective of the cost per click (CPC). If the number of your competitors is big, the ads that have higher CPC will have higher priority. PPC campaign management presupposes variation of the CPC – constantly changing the cost per click you can change the location of your ad.

Do you still have any doubt?

Then let us sum everything up and take a closer look at the benefits provided by Google AdWords contextual advertising:

1. Purposeful appeal to the audience. Contextual advertisements are displayed to the users who are already interested in buying a good or a service specified in the search query.
2. Geographical targeting of the ads. You can select a country, region or a particular city where Internet users will be displayed your contextual ads.
3. PPC campaign management tools: the opportunity to edit the text of your ads and manage the budget of your advertising yourself.
4. Payment for effective advertisements only. You pay not for “hanging-up” of your site in the rating – you pay for the real number of visitors. Such approach is much more efficient, isn't it?

If you have no time, or if you are not sure that you can cope with PPC campaign management yourself – submit a request for PPC campaign management in web design studio WebStudio2U!

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contextual advertising, internet advertising, advertising on the internet, target traffic, google adwords, adwords, keywords, web studio, web design studio