 Services of a translator are quite often required during the travel abroad or communication with foreign clients and partners: translation, execution and legalization of different documents, professional translation of texts etc. Such services are provided by specialized translation agencies.
In the pace of modern life business is becoming more and more global. The borders are gradually erased because Internet permits real-time communication even when you are on different continents. Internet also gives your business an opportunity to attract an extra client stream, to benefit from the modern technologies as much as possible. Thanks to creation of a translation agency site you gain a possibility to make use of all privileges and advantages of business conduct in the Internet.
Why does a translation agency need a site?
The site plays an important role in the development of the company's business. In helps to inform the visitors about the services of the company 24 hours a day, shows the company in the best light among the competitors, takes an active part in business process and advertises the company in the Internet which is one of the most popular mass-media.
A translation agency like any other kind of business cannot survive without advertising of its services. But not any advertising is useful and effective. Let us give a simple example: the distribution of flyers in the street. It might be a right choice for a perfume shop because most of passersby might be really interested in its product.
But what will such promo action give to a translation agency? How often can you meet a person who needs translation services right now? We should not also forget that passersby are sick and tired of such flyers and try not to take this "garbage" which they will have to throw into the nearest garbage can.
The case is completely different with promo actions in the Internet. A striking example is contextual advertising which is one of the most effective kinds of Internet advertising. Contextual advertising permits the advertiser to choose the region and time of demonstration as well as select the most effective queries. Now contextual advertising will be shown to Internet users only in the case when it is really needed. And every transition to your site by such advertising means an interested visitor.
Target visitors are also attracted by SEO of a translation agency site. When a user enters a query he is interested in into the search engine line he gets a list of topical websites. Let us have a look at the search statistics*:
| search query | number of queries |
| translation agency | 450 000 |
| translation services | 450 000 |
| professional translation | 301 000 |
| translate French | 246 000 |
| translate German | 110 000 |
| apostille | 110 000 |
| legal translation | 27 100 |
| medical translation | 27 100 |
| document translation | 27 100 |
| technical translation | 22 000 |
| contracts translation | 5 400 |
| translation center | 3 600 |
| translator services | 1 900 |
| notarial translation | 1 000 |
* The list of queries is given according to Google statistics. In the column "number of queries" queries for the last month are given. As we can see the demand for translation agencies in the Internet niche is considerable.
Potential customers of a translation agency can not exactly know which services they may receive. For example, will they be provided with a complex service package or will they have to turn to other companies for the execution of documents for travel abroad? On the translation bureau website a visitor can get all necessary information. The list of documents for a travel abroad, the order of execution and legalization of documents, the order of apostille presentation, information about education abroad and other useful information can be described in detail on the website. That is why creation of a translation agency website is an effective solution of such problems.
One of the main advantages of a translation bureau site is its efficiency. The customer may fill in a special form and attach a text file which has to be translated. In 15 or 20 minutes the order may be fulfilled. Besides functionality of the site permits of organize online support service with minimal cost of equipment and software.
The structure of a translation agency site
The stuff of modern translation agencies may consist of specialists in more than 50-60 different languages. No wonder that a translation agency site should be multilingual. But is it worth making site versions in all languages the bureau works with? In this case you should focus on the target audience.
If the work of the agency is oriented mainly towards the European sector, the most widespread business languages are French, Spanish, German, Italian, Polish and Swedish. At the same time Chinese, Japanese, Korean and Arabic are popular for business communication in Asia. The most widespread language of international communication is still English.
Design of the site for a translation agency should correspond to the set targets as much as possible: it is better to prefer the strictness of a usable design with simple and easy-to-use navigation to the beauty of flash. If the site has an Arabic of Hebrew language version you should develop the navigation and the whole design of the site taking into account that in these languages people write and read from right to left.
Web design studio WebStudio2U offers creation of a high quality functional business site for a translation agency which will correspond to all demands and peculiarities of this business. Professional team of our web studio will help you to set the targets of site creation and find the ways of their realization, perform the analysis of the target audience and competitors, develop the strategy of website promotion.
You can order a site for a translation agency right now! TAGS
site creation,
translation agency site creation,
translation agency site,
business site,
site for by business |
website development 
