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Attraction of potential clients, growth of the popularity of a brand, increase in the company's income are the main tasks of a typical website for business. Integrated Internet marketing helps to solve these and similar tasks quite successfully. But why integrated Internet marketing?
Integrated Internet marketing is effective due to the widest possible coverage of all spheres of interests of Internet users. It combines a lot of effective techniques and tools for development of business on the Internet. Among them we can name:
For example, search engine optimization of websites (SEO) is one of the basic tools of integrated Internet marketing, because a great number of visitors search for the information on the Internet using search engines. To the most popular search engines we can refer Google, Bing, Yahoo!, AltaVista etc. In the Russian-speaking segment of the Internet a lot of users prefer to use Yandex.
Banner advertising is one more tool of integrated Internet marketing. Usually it is of purely image character. The ultimate aim of banner advertising is to improve the popularity of a brand.
Banner advertising influences on the increase in the loyalty of the Internet audience to the advertised brand, forms steady associations of the brand with the advertised good or service. The effectiveness of banner advertising is achieved due to a great number of displays and constant active presence of the company in the information field.
Integrated Internet marketing also includes contextual advertising. It is a kind of advertising that is demonstrated in accordance with the subject of the user's search query or the topic of the page where such advertising is located.
Contextual advertising is considered one of the most precise tools of integrated Internet marketing, because it allows to customize the advertising campaign in such a way that ads will be shown during a certain period of time, to the users from a certain region, on particular advertising platforms etc.
Social Internet marketing takes one of the key places among the integrated Internet marketing techniques lately. Social media (social networks, forums, blogs, communities etc) are an important factor of influence on the forming of the public opinion about certain events, products, services etc.
Social media marketing is aimed at the informing of the social media users about the company and its products or services, demonstration of positive qualities of the advertised goods to the social media audience, and achievement of a certain level of confidence in the company and brand from the side of the social media users.
Viral marketing can be considered one of the kinds of social media marketing, because it is social media that become the propagation channel for the advertising information. Viral marketing is a kind of advertising that is distributed by the Internet users of their own accord due to the content of such advertising that is highly interesting for the users.
As a rule, viral marketing includes the development of a “virus” that is a direct advertising carrier. It must evoke avalanche-like increase in the users' interest. Viral marketing also includes campaigns aimed at initial distribution of the “virus”. The virus is usually a short video; it may also be an audio file, a photo or an image.
Quite rarely a text can act as a “virus”. One of the brightest examples of text viral marketing can be the advertising campaign of Hotmail. In 1996, Hotmail was a particularly unique e-mail service in that it was free, could be accessed anywhere, and would allow the user to have multiple accounts. One of the interesting things Hotmail did was it would attach the message “Get your free email at Hotmail” at the bottom of every email sent by a Hotmail user. Once the receiving user clicked on the word “Hotmail” they were taken to Hotmail’s homepage where the free email service was further explained. The plan, original at the time, worked. In December 1996 Hotmail had 500 000 registered users – less than a year later they had over 12 000 000 users.
Internet PR as one of the tools that comprise integrated Internet marketing performs practically the same functions as traditional “offline” PR. Publication of news and articles about the company in popular trustworthy online mass media, spreading of interesting news about the company in the social networks and blogs are the main techniques of Internet PR.
Web design studio WebStudio2U offers integrated Internet marketing. The team of WebStudio2U includes certified specialists in Internet advertising. They assure the most effective and rational use of the budget of your advertising campaign on the Internet!
TAGS
internet marketing,
integrated internet marketing,
viral marketing,
social media marketing,
banner advertising |
Internet Ad 
