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The so-called Google AdWords placements are used for demonstration of contextual ads. A placement is a location where your contextual ad can appear. Any placement belongs to the Google Display Network; it can be an entire site, a certain aggregate of sites or a single ad unit on a particular site page. There are two main types of Google AdWords placements: automatic and managed.
Managed Google AdWords placements can boast of advanced management facilities and can be managed separately from the ad group in order to achieve increased control. For example, you can manage the number of appearances: you set unique bids for each of your placements and, thereafter, there will be a particular number of appearances for each of Google AdWords placements.
If there exists a necessity not to demonstrate ads on particular websites which belong to the Google Display Network, it is very convenient to exclude certain placements or placement categories. All you have to do is to enter a domain (or a first-level subdomain) or a path name (single directory name or second directory name) into the list of exclusion. Your ads will not appear on these placements. You may not enter mulch-level subdomains or individual pages.
When you use Google AdWords contextual advertising system you may set contextual targeting or placement targeting for your ads. Contextual targeting is used for groups of ads that have only keywords or for ad groups that have both keywords and placement. Placement targeting does not require keywords; you only choose Google AdWords placements where you want to see your ads displayed.
You can work with Google AdWords managed placements only if the sites where you want to place your ads participate in the Google Display Network. How can you select specific sites from the Google Display Network that meet your requirements and are suitable for your ads? You can use the Placement Tool.
You should enter a keyword or phrase that characterizes the subject of your ad into a special field. The placement tool will provide you with the list of placements available for ads display with the approximate number of appearances a day. The tool also shows the types of ads (graphic or text) available on the specified websites.
Why is it profitable to place Google AdWords contextual ads not only on the Google search engine results page but also on websites which participate in the display network of one of the largest search engines in the whole world? The matter is that websites that participate in Google Display Network have a high level of trust from the direction of their visitors, therefore site visitors also tend to trust the ads that appear on the pages of such sites. It allows to achieve quite a high conversion level and make the contextual advertising campaign profitable for the advertiser.
In order to achieve the best effect you'd better entrust professionals with choosing Google AdWords placements for your ads. Specialists possess all required knowledge and skills in this sphere. The staff of WebStudio2U includes certified specialists in Internet advertising. It allows our web design studio to guarantee the highest quality of Internet advertising campaigns in such contextual advertising systems as Google AdWords and Yandex.Direct.
If you order contextual advertising by us, you can be sure that not a cent of your advertising budget will be spent in vain; thanks to its vast practical experience in the sphere of contextual advertising campaign management the team of WebStudio2U chooses optimal strategies. It allows to spend advertising budget rationally. You can order contextual advertising right now!
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google adwords,
google adwords placements,
placement tool,
google display network |
Internet Ad 
