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No web design is able to substitute high-quality website content. Search engine optimization of websites makes certain demands on the content: it must be unique, interesting and have optimal keywords density in the text (SEO copywriting).
Let us consider the choice of the keywords and key phrases, that comprise the semantic core of the site, in detail, as it is the preliminary stage of further search engine optimization and promotion of the site.
Structure of the table for composition of the semantic core
| Word / phrase | Demand | Supply | Competitors | Partners | Ideas for content | Notes |
| Yandex | Google |
In the first column of the table we write the key words and phrases that might be used in the texts in future.
The second column determines the Demand: we state the number of queries by these words per month in such search engines as Google and Yandex. We take into account the popularity of each search engine in the target segment of the market.
Further comes the Supply. Most of the search engines display the number of pages instead of number of sites in the search results. We determine the number of sites in the niche (approximately) and evaluate the competition in the niche according to the results provided by Rambler: it shows the number of topical websites. Of course, Rambler database is not very large, but it will help us to get an idea of the level of competition in the target niche.
Further long and laborious work starts: we should look through the sites that appear in the Top Ten of the search results of the most popular search engines. Then we fill in the Competitors column. In this column we put down the sites that are our direct competitors that are similar both in subject and kind of activity (for instance, online toy shops will be direct competitors of a toy store). Our task is to study the leading competitors very thoroughly and to figure out the methods and techniques of website promotion that helped them to obtain TOP positions in the search results. Similar methods should be used during our work with the project, therefore we add the costs for their realization to the marketing plan.
To the Potential partners we refer topical websites of other types. For instance, websites devoted to children, kindergartens, preschool education and nurturing etc. can collaborate with an online toy shop very successfully. At this stage a special partnership program is developed.
The Ideas for content, that appear during the choice of the most effective keywords and phrases and the analysis of the target niche, are used during the preparation of the site materials.
The Notes column is auxiliary. We use it for different notes and ideas.
The first result of the work will be the set of the most effective and competitive keywords and key phrases that comprise the semantic core of the site. The table is used in the process of website development as well as in the process of its promotion. The words, that seemed not quite suitable at first, can become more significant in the course of time, that is why your should monitor the situation. When you look through the topical sites, you may and should extend and improve the table.
The practice of many years has proved, that such organization of work saves a lot of time and helps to track the development of the target niche very effectively. As a result, it encourages fast promotion of your website into the TOP of search results. You can order competent search engine optimization of your site right now!
TAGS
keywords,
website promotion,
search engine optimization,
semantic core |
SEO 
