Optimization of an Internet portal website by low-frequency queries

An Internet portal is a miltipage website with the branched structure and a lot of information. Promotion of a site of an Internet portal necessarily includes search engine optimization of a site by high- and low-frequency queries. High-frequency queries are the queries with a big number of repetitions; they usually consist of a single word (for instant “facebook” in one of the top ten fastest rising queries in 2010 according to Google Zeitgeist). Low-frequency queries are the queries with a small number of repetitions; usually they consist of several words and are more precise (for instance, “web design studio Sumy” is a low-frequency query).

It is considered, that promotion of websites by high-frequency queries ensures better attendance than website promotion by low-frequency queries. However, it is not true for an Internet portal. Several years ago the users typed mainly simple queries, that consisted of one or two words, into the search bar. Now the search queries have become more precise, because the amount of information on web resources has increased, and the competition by high-frequency queries is really enormous.

The number of low-frequency queries for the relevant pages of Internet portals is small – several dozens or hundreds per month. However, simple mathematics shows, that the number of variants of a query, that consists of one or two words, is considerably less, that the number of variants of a low-frequency query, that consists of four and more words. Such a big number of different combinations of one and the same search phrase helps low-frequency queries to bring a big enough number of the target visitors on a site. An Internet portal has a big number of highly topical pages; each of these pages can be optimized for low-frequency queries; the total effectiveness of all optimized pages will lead to the increase in site attendance.

When you perform search engine optimization of a website of an Internet portal, you should observe the following rules:

1. Every internal page of an Internet portal must be optimized by no more that two low-frequency queries.
2. Every page of an Internet portal must contain the title (title tag), description (description tag) and keywords (keywords tag) with as effective combination of the target phrases as possible.
3. The density of the keywords is calculated on the basis on the total number of the words in the text on the Internet page and is chosen individually. The minimal required quantity of repetitions of a keyword is 3 or 4 times.
4. Geographical region of the query is taken into account.

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site optimization, search engine optimization, low-frequency queries, high-frequency queries, website promotion, internet portal, portal optimization