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Search engine optimization of websites is necessary if you want to improve the indexing of your site by the search engines, increase the positions of your site in the search engine results page, and, as a result, attract a big number of site visitors who may become your clients – buy goods or order services, represented on the site.
Search engine optimization of sites includes different types of works, that are usually subdivided into external and internal. External search engine optimization of sites ensures that external factors, that influence site indexing and ranking, meet all necessary requirements. Similarly, internal search engine optimization of sites is responsible for the correspondence of the structure and content of websites with their optimal values.
Optimization of internal link structure of sites is an important component of search engine optimization. Internal links are the links in the text of the articles on a website, links in the navigation blocks. Search engine optimization of the internal links assumes creation of the optimal number of links on the site pages (from the point of view of the search engines), creation of the optimal anchor text etc.
Search engine optimization of the number of links is necessary for correct distribution of the “link weight” on the site pages. Each link has a certain value for the search engines – the so-called link weight. The more the link weight of each link is, the more valuable it is for the search engines. Therefore, its effectiveness for search engine optimization is also more considerable.
Link weight is distributed among all links on the page, therefore maintenance of the minimal necessary number of links on the page allows each link to transmit bigger link weight. It results in the improvement of site indexing and ranking.
Anchor text (or just anchor) is the textual content of a link. Search engine optimization of internal link anchors implies the inclusion of the main keywords, that are important for the site, into the textual content of links. Considerable positive effect, for example, may be reached with the help of the inclusion of important keywords into the links of the navigation block (menu). That is why you should not name the menu items too “exotically” – it is not reasonable from the point of view of both usability and search engine optimization of sites.
Besides, internal links of the site should have a “dofollow” attribute, that shows the search engine robots that these links have to be visited. Links devoid of this attribute are ignored by the search robots; they are not taken into account during further ranking of the site. For this reason search engine optimization of sites in general and optimization of link structure in particular provide mandatory use of the “dofollow” attribute for all internal links.
Internal links on the site pages should be placed not only in the menu, but also directly in the text of the articles on the site. If the anchor text of such links contains necessary keywords and at the same time corresponds to the page content, internal links improve the site ranking.
Search engine optimization of sites, as it has already been mentioned, is very important for good ranking of sites in the search engines. However, incompetent and excessive search engine optimization can make your site totally inconvenient for the visitors. To avoid such situation you should entrust search engine optimization of sites to professionals.
SEO specialists of web studio WebStudio2U have vast practical experience in the sphere of search engine optimization and web promotion of sites, use the latest achievements of SEO technologies in their work. You can order search engine optimization of sites in web design studio WebStudio2U right now!
TAGS
search engine optimization of sites,
seo optimization,
seo optimization of sites,
link optimization,
internal site optimization,
internal links |
SEO 
