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There are two main kinds of search engine optimization: internal SEO and external SEO. Internal SEO influences on the internal search ranking factors, and external SEO, in its turn, influences on the external factors. The number and quality of links are one of the main external factors, therefore the increase in the number of high-quality “trustworthy” links to the site is one of the main goals of external SEO.
To “trustworthy” links to the site we refer links which are the most valuable from the point of view of the web crawlers. If “trustworthy” links refer to the site, this site will be more “valuable” for the search engines. Thus this site may acquire higher rankings on the search engine results page other things being equal.
When a new site has been developed and placed on the World Wide Web, after some time the search engines will find this site themselves and add it to their bases. However, it may take them quite a lot of time to find the site. What should you do to make them index your site quicker?
To accelerate detection of their sites by the search engines many webmasters add them to the search engine bases manually. Thus external SEO usually starts from registration of sites in the most popular search engines. During this registration you should pay special attention to the composition of good description for the sites. It is also very important to set the right geographic regions for the sites.
External SEO includes a lot of methods for obtaining high-quality links to the sites. These methods include:
- voluntary link exchange with other thematic web resources;
- purchase of links: manually or with the help of special link marketplaces;
- posting of articles with the links at different websites and in article directories;
- posting of links in social services (blogs, forums, communities, social bookmarking services, social networks etc).
Each of these methods has its pros and cons. For example, link exchange is one of the most available ways of getting links to the site, it requires no financial costs. However, today it is very hard to find a suitable thematic site and arrange for the link exchange with its owner. Besides, you should not forget that according to the rules of the exchange both sites must put the links referring to each other.
Links that refer to the site are effective only in one case if they contain appropriate anchors. An anchor is the textual part of the link. A correct anchor text of a link contains keywords which has been were selected for promotion of the site.
External SEO includes active work on selection of right anchors for the links, choice of the platforms for posting of the links, selection of the pages to which the links will refer.
For example, it is not recommended to post links which contain identical anchors. Web crawlers may paste such links together, as a result these links will cease to be useful.
Besides, it is recommended that you post the links in the so-called thematic environment. For example, you can insert the link with the anchor “Here you can buy a kettle” into the review of the most popular models of electric kettles, but it is not worth inserting such link into the article about the advantages of fuel-injected engines in comparison with carburetor ones.
You also should not forget that too abrupt increase in the number of links to the site may harm it, therefore external SEO should be gradual rather then intermittent.
External SEO should be combined with internal search engine optimization of the site. Otherwise the efforts spent for external SEO may turn out to be vain, as internal and external ranking factors are inseparably linked with one another.
Therefore, only integrated search engine optimization which includes both external and internal works may be effective and useful. You can order integrated search engine optimization in WebStudio2U. In our web design studio you will always be offered the most rational approach to search engine optimization which takes into account the individual peculiarities of your websites.
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TAGS
external seo,
internal seo,
search engine optimization,
link purchase,
registration of sites,
link exchange,
trustworthy links to the site |
SEO 
