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Website optimization is a set of measures aimed at preparation of a site for its further promotion in the search engines. Thanks to competent search engine optimization the chances of a site to receive higher rankings and get into the TOP 10 of the search engine results page are much higher (as compared to those of the sites that have not undergone SEO).
Saturation of site pages with keywords selected according to the subject sphere of the site under promotion is one of the obligatory stages of website optimization. Such parameter as web page keyword density allows to determine how a particular page of the site is saturated with keywords.
Web page keyword density is a term that refers to the proportion of keywords and words in a text in general. Keyword density is usually measured in percentage: the total number of words in the text is 100%, so if keywords amount to 5%, the page keyword density is also 5% (5 units).
Some people think that keyword density should be as high as possible. They try to use as much keywords in their texts as they can. They think that this way their site will get higher rankings in the search engine results page, but they are wrong. Such texts are usually hardly readable, therefore they do not satisfy one of the most important search engines criteria – the quality of content.
If page keyword density considerably exceeds all established limits, such page has lower value from the point of view of the search engines in comparison with another page with lower density. Therefore the measurement of keyword density of a web page is a matter of great importance.
There exist a lot of free online services that allow to evaluate web page keyword density. All you have to do is enter the URL of the page you want to check or download the text from the file in order to learn the keyword density in your text. It is worth mentioning that the result you receive may be interpreted differently depending on the search engine for which you optimize the site.
By the way, there are no exact values of the norm of web page keyword density. According to various data, these criterion of web page quality should not exceed 5-10 units (per cent). Keyword density also shouldn't be too low because if none of the words prevails in the text of the page, a web crawler that indexes your site will not be able to determine the keyword. As a result the page will not be relevant to the search query that you expected.
Search engine optimization (including keyword density optimization) should be carried out by highly qualified specialists. Otherwise the efficiency of website optimization may be very low.
WebStudio2U offers you the full range of website optimization services. The team of our web design studio has vast practical experience in the sphere of website optimization, starting with small virtual offices of companies and ending with large Web portals with thousands of pages with content. It allows us to carry out internal and external search engine optimization of sites as effectively as possible.
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website optimization,
search engine optimization,
page keyword density,
keywords density,
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SEO 
