Link ranking and search engine optimization

Link ranking: definition

Link ranking is an algorithm that is used by the search engines to calculate the relevance of a site page to the user's query. Link ranking is based on the analysis of links to the site page that include the keywords or the query. Link ranking is one of the factors that influence on the terminal relevance of the page to the search query.

Search engine optimization and link ranking

Search engine optimization of a site presumes optimization of the keywords density on the target pages of the site and use of effective anchor texts of links by internal linking of the pages.

Website promotion and link ranking

Website promotion consists in the increase of the external link amount in the topical segment. In this case text of links, that is attractive for users, and effective keywords density are also actively used.

TAGS
search engine optimization, link ranking, page relevance, website promotion