Search spam

Search spam (spamdexing) is one of the key notions of black hat website promotion. It is creation of websites or separate web pages aimed at manipulating the search engine results and deceiving the users.

Spam in meta tags

It is the use of queries, that are not related to the site content, in the meta-tags of the page. This kind of spam was one of the first to appear. It appeared when the search engines analyzed only meta tags. Now the search engines index the whole text of the site and check if the meta tags correspond to the content of the page.

Hidden text

It is the use of “hidden text” – the text, that is invisible for the visitors, but indexed by the search engines. The most important tricks are: text color that coincides with background color; 1 pixel size text; a text block with "display:none" style that contains a set of key phrases – it can considerably increase the weight of the keywords ans thus make the page more relevant by this query.

Link spam

Link spam consists of the links that increase the popularity and PageRank of the website by unfair means. During the formation of relevant search results search engines take into account the number of external links to the site; it permits to use artificial methods of increase of the link amount for the promotion of the site into the TOP of the search engine results page:

creation of satellite websites on a free hosting, registration of these sites in subject directories and placement of links to the main site on these satellites;
link exchange;
link purchase;
one-type links from blogs, wiki etc.

Search engines fight it by creating filters; these filters contain the sites, the links from which are not considered during the ranking.

Doorways

Doorways are intermediary pages created for the unfair increase of attendance of the target page. In this case a special doorway page with the redirect to an advertising page is promoted. One target page can have an unlimited number of doorways. In response search engines exclude the sites with automatic redirect from their bases.

Cloaking

Cloaking analyzes the variables of the query and determines the addressee of the site content; one content is formed for the search robots, and another content is formed for the common users.

Search engine optimization of the site and unique content (copywriting) are effective and legal methods of website promotion into the TOP that are used by web design studio WebStudio2U. You can order search engine optimization of your site right now!