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Your company has decided to carry out redesign of its site, and you fairly assume that now things are going to turn out successful: your site will have more visitors, and all of them will become reliable regular customers, and your profit will increase. But what is it? Even after the redesign your site is still unpopular, it does not pay for itself or even is unprofitable!
Unfortunately, no one is secure against mistakes. And mistakes made by carrying out redesign quite often may bring the whole sense of this procedure to nothing, and the site will remain unsuccessful – just like it was before the redesign.
As a wise folk proverb says, there's no use crying over spilt milk. It is better to avoid mistakes rather that try to correct them. Let us become familiar with the most widespread mistakes in redesign and learn how to avoid them.
Mistake number one. Redesign is carried out for the sake of... redesign! Such approach is highly undesirable. If you don't know what to change – don't change anything.
Mistake number two. Redesign is carried out to please personal tastes of the site owner; the preferences of the target audience of the site are not taken into account. What will it result in? As a matter of fact, it will result in nothing – the site will not move off dead center. Hence the conclusion: take into account the peculiarities of your target audience, its age, social rank etc.
Mistake number three. Redesign is considered as an opportunity to have fun and experiment. Well, if you are ready to spend time and money for such an entertainment – you're welcome. But are these costs comparable with the size of loss of profits due to loss of potential clients and partners whom you may have picked up while your site was “under reconstruction”?
Mistake number four. You start working at redesign at once, without having prepared all necessary components in advance: renewed content, software modules, images or animation. As a result redesign is unreasonably procrastinated, and you remember that time is money!
Mistake number five. Technical characteristics of the computer equipment used by the target audience of the site has not been taken into account during redesign. Everything results in failure again – the effect of redesign is practically zero.
Mistake number six. The old site is erased before the new version begins to work stably on the Internet. No comment.
Mistake number seven. Even after the redesign the site will not become popular itself, and you will not see it in the top ten of Google (Yahoo, Bing, Baidu, Yandex – it's up to you to choose) search results. That is why if you don't carry out search engine optimization and promotion of the site – don't expect your site to get top positions in directories and rankings.
Mistake number eight. This mistake follows from the previous one. Some site owners stop carrying out search engine optimization and website promotion right after they achieve first positive results. As you understand, the results of this mistake are similar to that of the previous one.
Mistake number nine. Redesign doesn't necessarily mean total complication of the program codes, excessive increase in the amount of graphics and animation. In this case it is better to confine yourself to the necessary minimum that was discussed when you were setting the targets of redesign.
Mistake number ten. Redesign doesn't include the improvement of quality (!) of the site content: text, tables, graphic elements. As a result there is no expected increase in conversion (number of visitors who turn into customers).
Of course there are much more mistakes in redesign. Sometimes these are not even mistakes, but small drawbacks. Sometimes (for example by partial redesign) these mistakes cease to be mistakes; as a matter of fact, such redesign has more specific tasks. Nevertheless what should you do to avoid such mistakes and make redesign bear its fruit? You are right – you should contact web design studio WebStudio2U! Our specialists will carry out integrated analysis of your site and provide you with professional recommendations concerning its redesign.
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redesign,
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redesign mistakes,
site reconstruction,
web design studio,
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