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In order to make your online shop as convenient for the customers as possible you should provide them with a wide choice of various online payment methods. Therefore an obligatory and very important stage of online store development is connection of online payment. E-commerce application service provider services that are responsible for automatic authorization of online payments on e-commerce websites (online shops) are called payment gateways.
A payment gateway consists of several main components. First of all a user enters some necessary parameters into a special payment form. For example, one of these parameters is the amount of payment. As soon as the form is filled the customer is redirected directly to the payment gateway.
The next stage of the customer's interaction with the payment gateway is input of the information about his purchase on special payment pages. As a rule, at this stage you still can cancel the payment if you change your mind. After the payment the customer is redirected to the payment status page – the page of the online shop which contains a message about successful or unsuccessful result of the transaction. Finally the customer is redirected to the payment result page.
All interaction between the customer of the online shop and the payment gateway is carried only through the secure protocol – HTTPS. In order to enable connection through this protocol an online shop must purchase an SSL certificate. The examples of popular payment gateways are Website Payments Standard (powered by PayPal, a global payment and money transfer system) or WebMoney Merchant (powered by WebMoney, an electronic money and online payment system).
Depending on the products sold by a particular online shop, the list of the most convenient and trustworthy payment gateways may vary. For instance, online shop development may include integration with LiqPay, RBK Money, WebMoney, PayPal, Google Checkout, Yandex.Money etc. The advantage of such payment methods lies in high speed and security of all transactions.
Some online payment processing services operate only within a specific country or region, the others have acquired considerable prevalence and enormous popularity. For instance, PayPal and Google Checkout belong to a few payment systems that are permitted on eBay, a world famous consumer-to-consumer shopping website and online auction.
Online shop development may include not only connection to payment gateways of popular online payment systems but also receipt of payments through interactive kiosks, cash payment in office or bank as well as payment by credit card or non-cash bank transfer. Wire transfers performed by wire transfer companies (such as Western Union or Unistream) are not very popular, nevertheless they are quite often used as one of payment methods in online shops.
No matter which payment method has been chosen, online shop development requires the most thorough approach to installation of software applications which provide interaction with payment systems. Otherwise grave mistakes in the work of your e-shop may occur; it definitely will not contribute to increase in popularity of your online shop among the customers.
WebStudio2U provides individual approach to development of e-commerce business websites. Among other things this approach includes work with payment gateways. Our specialists will suggest the best payment methods for your online shop. These payment methods will be as attractive and convenient for your customers as possible.
You can submit an online shop development quote request right now!
TAGS
payment gateway,
online payment solutions,
online shop,
online store,
e-commerce business website |
website development 
