|
You may need website evaluation if you are going to carry out promotion, search engine optimization, modernization or redesign of your site. How is website evaluation performed? What parameters should be taken into account during website evaluation?
Website evaluation should be as unbiased as possible. For that, for example, evaluable features of the site are analyzed with the help of several independent services. In order to carry out website evaluation, you have to analyze:
- presence and positions of the site in popular search engines by required keywords;
- presence of the site in popular subject directories and rankings;
- attendance of the site.
Presence of the site in popular search engines provides Internet users with an opportunity to find this site by topical search queries (that are important for the site). That is why website evaluation must take into account this factor.
Analysis of the site positions in the search engines by topical keywords and search phrases helps to assess the “visibility” of the site for visitors. The higher the positions of the site are, the more Internet users can find the site by keywords that correspond to the subject of the site.
Website evaluation by its positions in the search engines helps to assess the effectiveness of search engine optimization campaigns and web promotion campaigns and draw a conclusion as to necessity of taking appropriate measures.
Website evaluation regarding its presence in popular subject directories and rankings is important from the point of view of website promotion, increase in its popularity among the visitors. If Internet users need to find highly specialized information, they usually search for it in trustworthy subject directories and rankings, because the reputation of these directories and rankings is irrefutable in most cases. It means, that the site, that occupies high positions in such directories and rankings, is also trustworthy from the point of view of both visitors and search engines.
Website evaluation from the point of view of its attendance is very important. It is the analysis of the site attendance that allows to receive a realistic picture of interaction of the site and its visitors, and answer the questions:
- How do the visitors find the site?
- Where do the visitors come from (countries, regions, cities)?
- By what keywords do they come?
- What are the most popular entry pages?
- From what page of the site do the visitors leave the site most often?
- Do the users visit other site pages except the entry page or do they leave the site at once?
Thus, with the help of website attendance evaluation you can determine with a considerably high degree of accuracy if your site is effective and if it attracts target visitors.
In the general case website evaluation helps to reveal actual effectiveness of the site and its correspondence to the goals and tasks that have been set. The results of such evaluation help to make up the plan of future measures aimed at website promotion, draw conclusions as to necessity and appropriateness of measures aimed at search engine optimization, modernization or redesign of the site.
TAGS
website evaluation,
website analysis,
website attendance,
website effectiveness |
web studio 
