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Today you can sell and buy almost everything on the Internet; even a web site can become an excellent merchandise. For example, Google Inc. bought YouTube for more than $ 1,5 billion... Everyone can sell his site, but only a few people really think about such a possibility. Most of them are site owners who find it very hard or even impossible to maintain and develop their sites anymore. How can you sell your web site or, on the contrary, buy one?
First of all, before you try to sell your web site you should properly estimate its cost. There are special online services which help to state the value of a web site. You can also take advantage of paid services provided by specialists. Actual value of a site is calculated on the basis of a lot of parameters, they include: age of the site, its uniqueness, usability, popularity, traffic etc. Besides, subject of a site (to be more precise, demand for it) also has a great influence on its value: if information provided by the site under evaluation is interesting for users of the World Wide Web, the site can be sold for a higher price.
There exist specialized marketplaces engaged in buying and selling web sites. Each of these marketplaces seeks to make the process of buying and selling web sites as convenient for users as possible. For example, some marketplaces for buying and selling sites offer users to learn the level of risk or the cost recovery term.
How to sell your web site via a marketplace? As a rule, first of all you should complete a simple registration and publish your sale advertisement in accordance with the rules and requirements of the marketplace. We can provide you with a couple of general pieces of advice which may help you to sell your web site via a marketplace:
- you must provide only true information about your web site, because lies can be exposed very easily;
- you shouldn't rush things and accept the first offer that comes; before making a decision you should carefully weigh the pros and cons;
- you should regularly answer the comments on your sale advertisement; try to make your answers as clear and informative as possible.
Apart from specialized marketplaces you can also sell your web site on forums for webmasters and SEO engineers. There usually are special threads devoted to selling and buying sites. In such threads users exchange offers of sale and purchase of web sites and blogs. The sale of sites on forums for webmasters and SEO engineers has acquired great popularity because the deals are concluded in a more “informal” manner.
As it has already been mentioned, sites are mostly sold by site owners who lack time or resources to maintain and develop their projects. Who can benefit from buying such web sites? For example, there is a thematic Web resource on sale. The most interested buyer in this situation may be a company which sells goods related to the subject of the site. In this case the company acquires a well-developed Web resource with good rankings and its own regular audience which may help to promote its goods on the Internet. However it is very important to keep in mind that buying a site you acquire not only its advantages but also disadvantages.
That is why it is so important to weigh the pros and cons before buying a ready web site. As opposed to buying ready-made web sites, custom web site development allows to receive result that will comply with the company's peculiarities and needs to the fullest extent.
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sell your web site,
how to sell your web site,
web site purchase,
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