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Nowadays practically any business realizes the necessity of presence on the Internet. To put it simply, there are no serious companies that can imagine themselves without a website that will promote their goods and services on the World Wide Web.
When there is demand, there will always be supply. That is why the Internet has been flooded by numerous web studios recently. These studios offer you to create a website in eager rivalry. It is very easy to get lost in this sea of studios, where a catching description of “creation of a cool site for 200$” is close to an advertisement of a web studio that develops chic glowing, flashing and sounding masterpieces for 20-40 thousands dollars.
Let us figure out what a professional web studio is.
Professional web design
A site should be nice – but it is not its main feature. A site should first of all be comfortable and convenient for its visitors. A professional web studio will develop web design that, on the one hand, will correspond to the line of your business and peculiarities of your company, and on the other hand, will take into account the tastes and preferences of your clients.
Besides, only professionals will carry out a really high-quality usability testing of your site. It will allow you to keep your clients whereas other website owners lose them because of lack of web usability.
 Target niche audit
One of the most important aspects of website development is determining of the target audience – that very group of Internet users who seek the Internet for the goods and services provided by your company. Only a professional web studio is able to carry out competent analysis of the market, estimate the level of competition, prospects of website promotion, its estimated benefit.
This work is laborious and expensive. Nevertheless, you cannot do without it: only a competently performed preliminary research is the guarantee of your future commercial success. Quite often professional web studios carry out audit of the target niche for already existing sites that have been developed and promoted with serious mistakes; due to these mistakes the site has not become profit-making, in spite of the fact that it was created several years ago. In this case the client receives the analysis of the site, where the specialists of the studio state the reasons for its failures, and provide a detailed plan that will help to eliminate some of the initial mistakes.
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High attendance of the site is an essential condition if you really what to collect revenue from the Internet commerce. Nowadays, when the number of sites on the World Wide Web is estimated at milliards, and new sites appear every day, achievement of high attendance becomes especially urgent. How to achieve it? You site should appear on the first page of search engine results by the search queries that are the most important for you and your business.
This aim is achieved with the help of search engine optimization of the site pages, that consists of two stages: selection of keywords (based on the results of the target audience and competition analysis) and correct use of these keywords on the pages of your project.
Competently performed search engine optimization helps the site to receive leading positions in the search engines in 2 or 3 months after it has been “released” into the Internet.
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However, search engine optimization is not enough – this simple truth is clear for both webmasters and businessmen (owners of websites). In itself high attendance of the site is not able to bring money, that is why you task is to increase conversion of the site, i.e. number of visitors who turn into clients.
For that a professional studio, as a rule, offers a full range of special measures aimed at commercialization of the site. Along with search engine optimization of site pages they include techniques used for encouragement of repeated visits, placement of contextual advertising etc.
In order to explain the client all nuances of these measures, the specialists of a professional web studio make up the marketing plan of integrated promotion of its business on the Internet, where they describe kinds of works performed, terms of their execution and estimated result in detail. Rigorous observance of this plan, its constant modification and analysis of results are the guarantee of success of your site.
Sometimes these measures are called simply “website promotion”, but professionals call this workes “integrated marketing of online business”.
Advertising campaigns
If we speak about a really professional web studio, the scope of activity of its specialists is not limited by website development and promotion – they render services to already existing projects that are not very successful. For example, they can organize a competent and effective advertising campaign on the Internet that is developed on the basis of the above-mentioned analysis of the target audience and competition, integrated marketing. Such campaign, on the one hand, is much cheaper for the client that advertising in the mass media, and on the other hand, it is much more effective, because it is aimed directly towards the consumers of certain goods and services.
Teaching the client's personnel website promotion
If someone tells you, that to start making lots of money it is enough to create a nice site and buy a memorable domain name, he is simply trying to deceive you. A website is a kind of business, and as any business it requires everyday work – competent and qualified work.
Only specialists of a professional web studio will explain you, that the process of website development is not completed after the release of the site on the Internet; the site must be constantly maintained. There are two variants: you can either hire a specialist (a webmaster, a web marketing specialist, a content manager) and pay him salary, or teach one of your employees.
The second variant is more preferable for many reasons; one of them is that your employee is already “inside” the business, he knows its peculiarities and nuances. He is also more interested in success of your business than a webmaster “from the outside”.
A professional web studio is also ready to teach your employee all intricacies of website promotion, Internet commerce, work with payment systems etc. The most effective form of training is when it starts simultaneously with website development, and the trainee (who is the employee of the client company) is present at all stages of the work.
Client consulting
At last, one more distinctive feature of a professional web studio is its readiness to provide its clients with consulting support. As a rule, the first consultation is free of charge. And you should remember, that it is the first consultation that is especially important, because the client receives valuable information about the prospects of its business on the Internet, gets a draft plan and determines the amount of costs.
However, a company, that already has its own website on the Internet for a long time, may also need a qualified consultation. In this case the aim of consultation is to show the mistakes that are a drag on successful website promotion and its way to profitability. The specialists suggest some measures that will help to increase the profit.
TAGS
professional web studio,
professional web design,
audit,
search engine optimization,
website promotion,
marketing,
advertising campaigns,
website attendance,
training |
web studio 
