Website promotion by yourself. Typical mistakes

Do you wish to see your site on the top positions of the search engine results page? Do you want your site to be attended by hundreds of visitors every day? Does your company need new clients? If your answer is “yes” but you cannot afford to order paid service of website promotion on the web, there is a way out. You can try to promote your website by yourself! However, as any other noble undertaking, website promotion has a lot of specific nuances, intricacies and rules...

Before starting to promote your site by yourself, you have surely prepared for it very thoroughly. You have read piles of special literature, visited topical websites and forums, as a last resort – consulted a friend or a friend's friend etc. As a result you begin to use all heard methods and techniques very actively, and wait for instant perceivable results. Unfortunately, all efforts made for website promotion by yourself may turn out vain if you make several mistakes – even if they seem not very rough at first sight.

So, the first typical mistake is superfluous number of the keywords on the site. Strange enough, isn't it? It may seem alright – the more keywords you use and the more frequently they are repeated, the higher your chances for success are. However, in practice things are somewhat different. Algorithms of the search spiders are developed in such a way, that too big number of the keywords and key phrases on one page can be classified as search spam. That is why if one of the keywords is repeated too often on the pages of your site, your website will be banned and excluded from the search engine index. What is the way out from this situation? You should diversify the keywords, optimize the frequency on their use in the text of the page. The professionals thinks, than the density of a keyword should approximately equal 7% from the total number of words on the page.

The second widespread mistake of website promotion by yourself is wrong choice of the keywords. Sometimes the list of the keywords is made up not before the site is filled with content, but after this moment – it is based on the already existing texts. And sometimes it is not made up at all. It is a totally wrong approach. Successful promotion of a site requires first of all thorough research of the most popular keywords connected with the subject of your site. You should analyze which of these keywords are suitable for you, and which are not. Further your should choose several definite keywords, that are the most significant for the site (from your own point of view). They will comprise your list of keywords. Now you can get to filling the site with content. The content should contain the keywords from this list.

The third mistake is execution of the site heading and menu items in the form of images. Of course, it is nice and showy. However, it is absolutely useless for promotion of the site in the search engines. Moreover, it is even harmful. The search robot indexes only text and completely ignores all graphic elements. That is why if menu items contain images instead of keywords, the ranking of your site will not be high.

The fourth typical mistake is use of scripts for site navigation. Search engines cannot execute scripts, that is why they cannot follow deep into your site. It means, that there will be very few indexed pages, and it will influence on the site rankings in the search engines negatively. What should you do if you need scripts and you cannot do without them? There is a way out – you can duplicate the menu items with common links. This way you can preserve your scripts, and the search robots will be able to index your site.

The fifth mistake is use of hidden text and links. This method is most often used by not very honest optimizers. They hide text and links by using the same color for the text/links and background or reducing the links to one pixel. A common user will not be able to recognize these tricks, but the search engine “sees” them. Again, if the number of such links and keywords exceeds the limit, the search engine recognizes them as spam. You know what happens next...

Of course, the list of typical mistakes of website promotion by yourself is not limited by these five mistakes. Sometimes these mistakes occur because of lack of knowledge, sometimes they are stipulated by the desire to achieve the highest results as soon as possible. That is why if you have decided to promote your site by yourself, you should thoroughly study the methods of website promotion and search engine optimization. Try to avoid black hat methods, and what is more important – arm yourself with patience, you will surely need it!

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website promotion, web promotion, search engine optimization, website promotion mistakes