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A small business site is a website that consists of no more than 5-10 pages. A small business site contains minimal amount of necessary information about its owner. It is an electronic business card rather than a tool for business conduct on the Internet. A small business site usually contains information about the company (the history of development, successful projects, partners or clients), information about the products (price list, range of goods) and contact information (address, phone number, e-mail, location map).
What visitors do the owners of small business sites want to see on their web pages? Very often this kind of site is chosen by the directors of small companies or private individuals. Therefore, during the creation of a small business site they are oriented towards a particular target audience. What are the main peculiarities of this target audience?
The most frequent visitors of small business sites are managers of similar small (or maybe large!) companies or technicians. Both of these groups of visitors usually search for a manufacturer or a supplier of some kind of goods or services. It means, that the portrait of an average representative on the target audience of a small business site will be the following:
- age: approximately 20-40 years old;
- education: higher or vocational;
- uses the Internet not less than once a day, usually at work.
So, how can such portrait help the promotion of a small business site? We should emphasize, that a lot of aspects depend on the sphere of activity of the company that owns this small business site. For instance, the small business site of the company that manufactures the walkway slab may be sought for by the workers of building specialization who are interested in the characteristics and prices of certain models of this product. It means, that the main trend in the promotion of such site is search engine optimization by the keywords, that characterize a certain type of walkway slab, plus contextual advertising. And if a small business site represents, for example, a small travel agency, the visitors will be most probably interested in various advertising campaigns, discounts. They can be attracted by bright design of the site, posts on blogs and forums.
Thus, the target audience of a small business site plays an important role during the choice of methods of its promotion on the Internet. However, it is quite difficult to outline a clearer picture and describe concrete methods of website promotion for each particular case – the subject of small business sites is quite vast and various.
TAGS
website promotion,
web promotion,
small business site,
target audience,
target audience of a small business site,
peculiarities of the target audience,
search engine optimization,
contextual advertising |
web promotion 
