Today a lot of Internet users have their own blogs – personal online diaries. Blogging is a very popular and fashionable activity. Sportsmen, politicians, show business stars also have their own blogs, i.e. they are bloggers.
The audience of blog readers is almost enormous, therefore it is no wonder that specialists in website promotion have found a way to combine business with pleasure and use blogs as one of the methods of website promotion quite actively. Today even the bloggers themselves are not averse to earning some extra money using their Internet diaries. The service that provides advertising in blogs – Blogun.ru – helps the bloggers to earn money on the Internet.
What kind of service is Blogun?
The gist of Blogun is the following. The advertiser defines the topic of an article, the author writes this article and posts it in his blog, and then gets his money. These articles can be informative and present the advertised product to the readers of the blog. The articles can also be advertising; the purpose of such articles is to praise or to criticize a certain product. There are three generally accepted kinds of articles for Blogun:
- simple posting of a link to the site of the client;
- brief review;
- full review.
Posting of a link requires neither spiel of the advertised product or website, nor its criticism. The author just inserts the required link into a certain article – unobtrusively, among other things. A short review consists of several paragraphs that are devoted to a certain topic and inserted into a common article devoted to the same or similar topic. A full review is a separate article that is completely devoted to the client's topic.
How to start working with Blogun?
To start working with Blogun you should first register in the system. If you are an advertiser and want to use Blogun for web promotion of your website, goods or services, your section is called “For Advertisers”. In this section you can register and start organizing advertising campaigns straight away. For this purpose you should describe the task for the bloggers. In this task you should specify the requirements to the articles (posts) and set an acceptable price for a single post. You should not forget to explain all special terms, meanings of abbreviations and polysemantic words to the future performers. You should also make sure that all links intended for posting in blogs are working. After you have described the task, you can start searching for a blog (or blogs) where you want to post your advertising. For this purpose Blogun has such section as “Blog selection”. This section helps to determine the most popular blogs which have the biggest audience and citation index.
Your next step is sending the invitations to the bloggers you liked the most. In these invitations you can offer the bloggers to take part in your advertising campaign. If the blogger has accepted your offer, and all questions concerning the price for the advertising post has been settled, he must post the required text in his blog within two days and send you the link to it. You can assess the quality of the performed work; if you are satisfied with it – put him a mark, and the system will transfer the stipulated amount of money to his account automatically. If you have any remarks or if the blogger has made errors, you have a right to demand full correction of all mistakes and only then pay for the order.
If you are a blogger and want to earn money with the help of Blogun, the first thing you will need is your own blog. There are a lot of free blog platforms on the Internet, one of the most popular blog services is LJ – LiveJournal. Besides, you can create a so-called standalone blog, i.e. a blog located at your own hosting. The next step is registration in Blogun. Your section is called “For Bloggers”. After the registration you will be offered a special code that should be placed on your blog. Then you add your blog to the system – state its URL, describe the topics that are close to you, keywords and key phrases. Information about your blog is checked by the moderators. This process can take a day or two. When the check is complete, you can start searching for the offers of advertisers. The choice of offers is restricted by your facilities and wish only. If you have found a suitable offer, send the advertiser a message in order to confirm your agreement. If the price set for the post is not suitable for you, you can offer the advertiser your own price. The more popular your blog is, the higher price you are allowed to set.
If the advertiser has accepted your proposal, you can start your work. However, to prevent yourself from misunderstanding or misinterpretation of any terms, you should ask the client to clarify all nuances of the suggested topic before getting to work. You post the written text to your blog and send the advertiser the link to the post at once. The advertiser assesses the quality of the work done; if he is satisfied with the result, the money will be transferred to your account immediately. If the advertiser has any remarks concerning the compliance with the conditions set, he has a right to require editing of the post from you. In controversial situations, when you and your client cannot solve the question yourself and decide if his claims are justified, you can address the administration of the service. The administration will determine the right of one of the parties on the basis of the materials of the task and the written post.
Both an advertiser and a blogger can participate in many advertising campaigns simultaneously. However, there is a restriction for the bloggers – Blogun allows to submit no more than 100 proposals a day from each blog. Therefore, cooperation with Blogun is profitable both for bloggers and advertisers. Advertisers get a big number of natural links to their site, and bloggers earn money. Everyone is satisfied!
TAGS
website promotion,
web promotion,
blogun,
blog,
blogger |
web promotion 
