Website promotion in the search engines. Web analytics

Are you going to carry out an Internet advertising campaign, promote a website or study the visitors of your site?
Do you need to analyze the attendance statistics and usability of the site, calculate the attendance criteria?
In this article we will tell you how to do it!

You can receive complete information about the visitors of your site using various tools of web analytics. The goals of web analytics are: complete analysis and assessment of the site attendance for its further promotion in the search engines; analysis of the effectiveness of the advertising campaign; optimization of the site pages for the increase of the conversion rate (number of visitors who turn into clients).

In the sphere of web analytics various tools are used, and mainly free tools enjoy popularity among all other tools of web analytics. For example, counters (Rambler's TOP 100, Yandex Metric etc), which are well-known to everyone, are one of them. Thanks to special web tools, such as Google Analytics, you can not only learn the number of hits (page loads) and hosts (visitors with the unique IP address), but also carry out detailed analysis of the visitor's behavior on the site. Besides, there exist special log analyzers (for instance, Webalizer, AWStats) – local programs that collect records of events (logs) of the server that hosts the site.

What information should you pay attention to while carrying out such analysis?

If you need competent search engine optimization of the site pages, you want to gain profit from your site or you need to carry out the redesign of your site, the following information will be the most useful for solution of these tasks:

• traffic sources;
• what keywords attract common visitors and target customers;
• which pages of the site are the most visited and why;
• which pages of the site are the least visited and why;
• on which pages the visitors leave the site without ordering a service or making a purchase.

How can this information help?

For instance, if you know the main sources of traffic, you can select the methods of website promotion in the search engines more precisely. If the main traffic source is represented by the search engines, you should pay more attention to the search engine optimization of the site pages; if, for example, most of the visitors come from forums, social networks, you should, on the contrary, pay more attention to social media optimization and social media marketing.

One more example. If you know the IP address of the visitor, you can determine his geographical position. It will provide the site owner with the opportunity to determine either his target audience should be home or foreign.

It is not too difficult to collect information which will be useful for web analytics; you can cope with it yourself. However, only skilled professionals are able to analyze all collected information and develop a suitable plan of actions. The professional team of web design studio WebStudio2U offers the express analysis of your site – absolutely free of charge! On the basis of its results we will develop and present a detailed report and concrete plan of actions aimed at elimination of mistakes or drawbacks.

TAGS
web promotion in search engines, web analytics, website promotion, tools, site analysis, site visitors, search engine optimization