Website promotion through articles

Web promotion through articles is one of popular methods of website promotion. When you use promotion through articles you get permanent links and unique topical content. As a result, search robots index your site much quicker, and CY and PR rates increase more effectively.

Website promotion through articles have several advantages in comparison with other methods of website promotion. Firstly, when you post an article with a link referring to the promoted website, you surround the link with unique topical text; it increases its link weight. Secondly, when you post an article the link will exist and go on functioning for a very long time – as long as the platform with your article exists. And, at last, thirdly, you can post several links in one article – it means that you can promote several websites simultaneously.

How is website promotion through articles performed?

First of all, website promotion through articles requires... of course, articles. You can write articles for promotion yourself, you can entrust a professional copywriter with the task of writing articles, you can buy a ready article in the article shops or on the copywriting exchanges. You can also translate an article from a foreign language.

It is extremely not advisable to copy articles for website promotion from other sites. Firstly, it is a direct violation of the Law on Copyright and Related Rights. Secondly, it brings no good at all, because search engines treat stolen content very negatively. A search engine can pessimize or even ban a site which contains copy-paste.

Thus, only unique content is appropriate for website promotion through articles. Is it possible to make several unique article out of only one article? It is, if you “multiply” the article, i.e. make several variants of one and the same article. For this purpose you can rewrite the article yourself or use a special program called a synonymizer. The quality of the article which has been rewritten manually will be considerably higher.

It is very important to choose right keywords during writing materials for website promotion through articles. For this purpose you should use Yandex statistics of search queries (Yandex wordstat) or Google AdWords Keyword Tool. If you want to promote your site in Yandex you should prefer Yandex wordstat, and vice versa.

You should use middle- and low-frequency search queries for web promotion through articles. These queries are the most effective as high-frequency queries cannot bring the target audience to your site despite their popularity.

Use the keywords moderately. The number of keywords should not be higher than 5-7% from the total number of words in the text of the article. It is reasonable to set the keywords off with the help of the tags: <strong> or <b>.

Where to post articles for promotion?

There are several variants of posting articles for promotion. You can post articles only on the site you are promotion, only on other sites or combine these two methods. In the latter case you should post articles on the site you are promoting first, and after the site has been indexed by the search engine, you can post articles on other sites.

There are different platforms for posting articles You can choose a topical website and contact its author directly. You can also buy a place for posting your article on a special service which offers such platforms. Besides, such services as InLinks permit to post articles in popular blogs.

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