Promotion of your own blog is one of the most important stages of its development. As it is generally known, a blog is first of all a web diary. Its author writes everything that he considers interesting or necessary in his blog: events from his life, favorite quotes, reviews of books and movies etc. Such blogs are amateur, they are created for entertainment and satisfaction of personal interests.
There is also another kind of blogs – corporate blogs. The authors of these blogs are different companies. Companies use their corporate blogs to share important news with their clients and to lift the veil which hides the “behind-the-scenes” life of the company.
The ultimate aim of promotion of a blog is to increase the number of the regular visitors – readers of the blog. A well-promoted blog with big number of visitors is popular in the World Wide Web; users consider the opinion of the authors of such blog. The number of regular readers is especially important for a corporate blog; the increase of the number of the readers means also the increase of the number of potential clients of the company some of whom may become actual clients later on.
There are a lot of different methods which are used for promotion of a blog. Combination of these methods is selected individually for each separate blog. For instance, one of the most popular methods of promoting blogs is organization of contests. Contests can stimulate the readers' interest very effectively and help to single out your blog among your numerous dull competitors.
The main method of promotion of a blog is writing unique topical articles – posts. Such posts should be interesting and useful for the readers. It is very good when a post which has been published in your blog provokes the readers to discuss a certain topic. It is known that such posts arouse the readers' interest very often.
Promotion of a blog requires powers and money. You should update your blog with new posts regularly, otherwise it will lose all its audience of readers. A news blog should be updated not less that 3-5 times a day. An authors' blog can be updated not so often, about 3-5 times a week.
If you have neither time no desire to write you own post, you can use the so-called guest posts for promotion of your blog – they can be very helpful. A guest post is a post written by the author of a promoted blog and posted in somebody else's blog. Unique topical content is always asked-for, thus if the author of the promoted blog publishes his post in a TOP blog, he will make himself known for the broad audience and get additional readers of his own blog.
Besides the author of the promoted blog can invite a popular blogger and interview him. Interviews with bloggers who are famous in broad (or even narrow) circles is a good way to increase the level of confidence in the blog you want to promote.
Comments in other blogs is one more method of promotion of your own blog. A reasonable and useful comment provokes other readers to visit the blog of the author of this comment and familiarize themselves with his activity.
If a blog is topical and his author is an expert in a certain sphere of activity, one of possible methods of promotion of a blog is use of the question and answer service. Useful tips and topical links to a promoted blog increase the attendance of the blog.
You also can promote your blog with the help of social networks for bloggers. Firstly, such networks are well-indexed by search robots. Secondly, the author of the blog gets direct links referring to his website. This method of promotion of a blog requires periodic publication of several announcements of the most interesting and useful posts in the socials networks for bloggers.
Today plain textual posts are less popular and visual than posts which contain multimedia attachments. Different video tutorials, podcasts (audio files) etc are extremely popular among the readers of blogs. Such posts attract more attention and evoke sincere interest of the users, thus they are an effective means of promoting a blog.
The so-called viral marketing also helps to achieve considerable results during promotion of a blog. Viral advertising is spread by the readers of blogs and forums of their own free will. The ultimate aim of viral marketing is to attract and grab the visitor, to make him share a link to an advertised website with his friends of his own accord.
Search engine optimization is one more effective constituent of promotion of a blog. Search engine optimization of a blog is in general similar to search engine optimization of any other website and include competent selection and use of keywords, optimization of content in accord with the search engines requirements etc.
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promotion of a blog,
blog promotion,
search engine optimization of a blog,
methods of blog promotion,
promotion methods |
web promotion 
