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Twitter is a website which offers microblogging and social networking services. It provides a lot of interesting and useful opportunities for website promotion. If you or your company want to get an effective means of communication with clients and increase attendance of your website, web promotion in Twitter is what you need.
Twitter is a special online service which allows its users to create their own blogs. Users can write short text-based posts up to 140 characters called tweets. The length of posts is one of the main features of Twitter. For this very reason Twitter is called a microblogging service.
Opportunity to communicate with other users who also have their accounts on Twitter is the second important feature of Twitter. Each user of Twitter can subscribe to somebody else's blogs and read them in his timeline (the feed of other users' tweets). You can follow the most interesting blogs – it means that you become a regular reader of these blogs. Thereafter, is someone follows your blog he becomes your follower. If you like somebody's tweet and want to share it with your followers you can publish it in your blog – retweet it; such message is called a retweet.
How to use Twitter?
It is not difficult to use Twitter at all. Web promotion in Twitter starts from registration of your own user account. Twitter is available in English, German, French, Spanish, Italian and Japanese. Users who speak other languages will have to use one of these versions. If you are one of them, you'd better refresh your English (or maybe Japanese).
Twitter has standard registration process which will not make any difficulties. The only thing you should pay special attention to is filling in of the fields “Full name” and “Username”. In the first field full name of the owner of the account is stated. You can write it in Cyrillic alphabet or hieroglyph if you need. In the second field you should state the name of a Twitter user which will be displayed in the address bar of the browser. This name can contain only Latin characters and numbers. Username should be short, easy to spell and read. Username must be unique, whereas Full name may coincide with the full name of other user.
After you have finished registration, you can enter your newly created account and start using Twitter. To post your first message (tweet) put the cursor into the text field marked “What's happening?”, enter the text of your message and press the Tweet button. Remember that no more that 140 characters are allowed! This number includes space characters.
For a start you should post about 50 or 70 tweets (messages) to prevent your account from looking “empty”. You should post you tweets more or less evenly: it is better to write several messages in equal periods of time than to post all tweets at the same time. In the future you can write 5-10 tweets a day, 1-2 tweets at a time – it will be enough.
Than you can start subscribing to the microblogs of those people who often mention your products or your company, as well as the sphere of your activity in general. You should follow interesting and popular blogs (which have a lot of tweets and many followers) and watch that you are followed too. You can unfollow unrequited followings from time to time.
What to write in Twitter?
You can write about the arrivals of new goods, about the change of prices, about discounts and advertising actions in your Twitter. It will help you to inform the readers (followers) of your microblog as quickly as possible. You can also post interesting messages in your Twitter – they will help you to tune in to your clients.
A tweet is very short and it cannot contain all information you want to share with your clients. Therefore you should include links to the pages of your website into your tweets. The articles your refer to can tell about you company or a certain product in detail. If your followers like these articles, the number of natural links referring to your website will grow. It influences positively on promotion of your site.
Why is web promotion in Twitter helpful?
Twitter microblogging service is very popular, and “powers that be” have appreciated all advantages of having a Twitter account long ago. So why don't you create your own user account on Twitter in addition to traditional means of website promotion?
Here are some useful features of Twitter which can help you in promotion of your website. Firstly, tweets (posts in Twitter) are indexed by the search engines very quickly. It means that you need not wait until the search robot visits your site and indexes new materials. You can publish a link to new materials on your website in Twitter and make the indexing of new materials considerably quicker.
Secondly, you can attract more visitors on your website with the help of the method of following. It is known that about 40% of followers follow the links that you post in your blog. It means that the more followers you are able to attract – the more people will visit your site by the links from Twitter, the more potential clients you will get.
Thirdly, Twitter can help you to increase such rates of your website as CY (Yandex citation index) and PR (Google PageRank). However, in this case the increase of these rates is indirect, as links in Twitter are shortened automatically, thus they have practically no link weight. The increase of CY and PR takes place thanks to the appearance of new links referring to your site in blogs of other authors and on forums.
You should realize that web promotion in Twitter cannot completely replace other methods of website promotion. You can reach major success if you combine different methods of web promotion competently and use reasonable approach to every method of website promotion. That is why website promotion should be carried out professionally and take into account the peculiarities of goods and services of every particular company.
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