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Social share buttons for sites – what is it? Why do you need social share buttons on your site? How to put social share buttons on your site? Specialists of web design studio WebStudio2U will answer all these questions in this article.
Along with traditional website promotion and search engine optimization, social media optimization and marketing (SMO and SMM) have been developing quite actively recently. These terms imply promotion of websites in different social services: social networks, blogs, forums, social bookmarking services etc. Social share buttons for sites are one of the most popular instruments of such promotion.
Why do you need social share buttons on your site?
Social share buttons for a site are the buttons that allow the site visitor to add the information about the site or page he liked to his favorite social service with just one mouse click. The presence of social share buttons on the site makes it more loyal to the visitors, in accordance with the concept of web design in Web 2.0 style.
However, the increase in the visitors' loyalty is far from being the only function of social share buttons on a site. With the help of such buttons you can carry out the campaigns, aimed at website promotion in the search engines and social services, much more effectively.
It is a common knowledge, that publication of press-releases of a company on different websites increases the number of backlinks to the site, the popularity of the site among the Internet audience, the memorability of the site. With the help of buttons of social networks and services the process of adding press-releases becomes easier.
A lot of social services have been actively indexed by the search engines lately. It means that added press-releases are indexed very quickly and “bring” the search robot to the main site. As a result, indexing of the main site becomes quicker.
Besides, social network buttons, that have click counters, can influence positively on the forming of the visitors' impression about the site, because they state the level of the visitors' confidence in the site. Big numbers on the counter are the evidence of high interest of other visitors; they make new visitors more interested in the site.
How to put social share buttons on the site?
It is quite easy to put buttons of social networks and services on your website; for that you can use a lot of tools and plug-ins.A universal way of adding any social share button to a site is manual programming of required code. This method is quite convenient because it allows to realize any necessary functional of the button, any suitable design. This method requires the knowledge of web programming languages.
If the site is based on one of popular content management systems (CMS), adding of social share buttons to the site can be performed with the help of special plug-ins. For instance, you can add a social share button “Like” by Facebook to a site based on Wordpress CMS using such plug-ins as WP FB Like, WordPress Facebook Like Button Plugin, Facebook Like Button and others.
You can also add social network buttons to your site using a special code that is generated by social networks and services themselves. If you use online guidelines for adjusting the external appearance of the button, you can receive an html code of the button and insert it into the program code of your site yourself. In the future you can imply different formatting styles to the code in order to make the button match the whole design.
As you can see, social share buttons are more than just a fashionable web design element. Social share buttons are a very useful tool for website promotion. You can add social share buttons to your site and determine the appropriateness of putting social share buttons yourself.
TAGS
social share buttons,
social network buttons,
social service buttons,
social media optimization,
social media marketing,
website promotion,
web promotion |
web promotion 
