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Promotion of websites in Google search engine has its own distinctive features, because this search engine, as well as any other search engine, has its own unique ranking algorithm. There are positive and negative ranking factors that influence on the site ranking in Google search results. What are these factors?
Promotion of websites in Google search engine includes a whole set of internal and external search engine optimization measures. These measures are aimed at increase of the site rankings in the search results of this search engine. Exact ranking algorithm of any search engine is kept a closely guarded secret. However, SEO specialists managed to single out several principal ranking factors relying on empirical data.
All these ranking factors split into internal and external ones. External ranking factors are connected with the amount and quality of links that refer to the site, presence of the site in popular social networks etc. Internal ranking factors are connected directly with the site content, its technical characteristics.
Internal Google ranking factors include domain factors (for example, age and history of the domain name), server factors (site's response time, availability of the site), site architecture factors (type of URLs used on the site, structure of the site's source code), content factors (keywords density on the site, presence of keywords in titles and descriptions of pages).
In their turn, external Google ranking factors include such factors as outbound and inbound links, Google penalties, presence of the site in high-quality rankings and directories etc.
Thus SEO specialists perform promotion of websites in Google search engine taking into account certain external and internal factors that have a positive influence on the result. These factors are:
- presence of keywords, that are important for the site, in the anchor text of external links;
- high link popularity that manifests itself in the correlation between the number of backlinks referring to the site and the quality of these links;
- presence of backlinks referring to the site on a big number of unique resources;
- presence of keywords in the text of page titles;
- presence of keywords in the domain name of the site and URLs of site pages;
- trust — high level of search engine's confidence in the site.
Along with the positive Google ranking factors there also are negative ranking factors that have a bad influence on a site's rankings in the search results:
- cloaking – generation of different site content for search spiders and site visitors;
- presence of backlinks from low-quality sites (sites that contain search spam or are generated automatically);
- frequent technical failures or site unavailability.
Promotion of websites in Google search engine is a complicated and responsible process. Because of constantly changing search engine ranking algorithms, reduction or on the contrary increase in the degree of influence of certain ranking factors on the site's rankings in the search results, high-quality promotion of websites in Google as well as in other search engines can be performed by specialists only.
Web design studio WebStudio2U will be glad to carry out promotion of your website in search engines. We will help you to select the most effective keywords for promotion. We will achieve high rankings of your site in the search engine results by the keywords we have selected using the latest techniques of white-hat promotion.
You can submit a request for website promotion right now!
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website promotion,
search engine promotion,
web promotion in google,
ranking factors,
web promotion,
internet marketing |
web promotion 
