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Web search engines are quite various. Along with the universal search engines that allow to find information of practically any character there also exist systems that are used for the search of specific information only. For instance, there are search engines designed for the search of music, images etc.
According to the information provided by the analytical report “Quality of search and search engines in the Runet” prepared by the company “Ashmanov and partners”, one of the leading companies in the sphere of Internet marketing, the most popular search engine in the Runet (i.e. Russian-speaking segment of the Internet) is Yandex (64,1%), the second place is occupied by Google (21,5%), the third place is occupied by Mail.ru (7,6%). The fourth leading search engine is Rambler (1,8%). Therefore promotion in these search engines should be planned taking into account their popularity.
For example, such web search engines as Google, Yahoo!, Bing are popular among Internet users all over the world, whereas other search engines have only local importance (Rambler search engine in Russia, Meta search engine in Ukraine etc). If the site is designed for the target audience from a certain geographical region, promotion in the search engine that is the most popular in this very region will be the most effective.
Search engine promotion should take into account not only the popularity of the search engine in a certain region; one more important aspect of search engine promotion is the peculiarities of information search by the users from these regions. According to the statistical data, Russian-speaking users prefer to use Yandex search engine to search for the information related to dating, entertainment, goods and services, as well as software. At the same time, the users of the Runet completely rely on Google when they search for the information related to the World Wide Web.
Islamic search engine ImHalal gives Muslims an opportunity to search for halal (permissible) information separately from haraam (forbidden) information. Koogle is a “kosher” search engine for ultra-orthodox Jews that filters out content that is inappropriate for orthodox Jews and doesn't work on Saturday, when all Jews celebrate Shabbat. Baidu takes into account the peculiarities of the Chinese national mentality and Chinese traditions.
Which web search engines should you choose for website promotion taking into account all the above-stated features? It is web analytics that will help you to determine web search engines which will help a particular site to attract target visitors in the most effective way.
When you carry out the analysis, you should make up the general portrait of representatives of the site's target audience, explore the preferences of the target visitors. One of important factors in this case is the popularity of the search queries by important keywords of the site in different search engines.
For instance, if search query statistics in a particular search engine manifests, that a certain query is typed into the search bar by about 100 users per month, and the statistics of another search engine shows that this query is interesting for 1000 users, you should prefer the second search engine, because it will give more target visitors for your site.
As a rule, search engine promotion is carried out simultaneously in several web search engines. Such approach allows to embrace at once several search engines that are popular in a certain region and attract maximum number of visitors. If you are not sure that you can carry out competent search engine promotion taking into account the peculiarities of information search in a certain region and the peculiarities of search engine results ranking in different search engines, you'd better ask special companies to help – such companies as web design studio WebStudio2U!
You can submit a request for search engine promotion right now!
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search engines,
search engine promotion,
web search engines,
promotion in search engines |
web promotion 
