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Website promotion is a set of measures aimed at the increase in popularity and recognizability of a website among the representatives of the target audience that, in its turn, results in the increase in the conversion rate (the number of site visitors who become customers or clients of the company). There are two kinds of website promotion – paid promotion and free promotion. Paid promotion of websites has its own specific features. What are they?
Paid promotion of a site is a set of website promotion measures that require certain financial investments from the site owner. To such measures we refer purchase of text links, order of graphic and text advertising on other websites, contextual advertising campaigns etc.
There are quite a lot of factors that are able to influence on the process of website promotion. It has been figured out empirically that the most influential factors of website promotion include the quality and number of links that refer to the site.
Today to get a high-quality link to your site means to get a link from the site which is devoted to a similar topic, has high ranks (Google PageRank – PR, Yandex citation index – CY) and has high level of trust from the search engines. When the donor site (i.e. site where the link to the promoted web project is located) posts the link, it “transfers” a part of its high value to the acceptor website (i.e. the site which is being promoted), as a result the acceptor site also becomes more valuable. The more such valuable links refer to the acceptor website – the better.
It becomes harder and harder today to get a free link from a good donor site because the owners of such sites strive to use their high ranks in the most beneficial way. As a result, the purchase of links has become one of the most popular ways to get high-quality links to a website. There are a lot of factors of great importance that should be taken into account during link purchase. They are: correct selection of donor websites, correct formulation of the link texts (anchors), optimization of landing pages (i.e. pages that are delivered when Internet users click on the link).
Paid promotion of websites is more “convenient” and quick as compared to free website promotion. However, it doesn't exclude free methods at all. Voluntary link exchange, publication of press-releases on high-quality free web resources, posting of thematic articles in popular directories – all these methods of free website promotion are effective enough, but they require considerable time and power investments.
What is more beneficial – paid promotion of a website or free one? The only person who can answer this question is the site owner. However, you should keep in mind that low-quality website promotion is not just useless for your site – it is even harmful. If the site owner uses black-hat methods of website promotion (occasionally or deliberately), he runs a great risk: the site may be banned by the search engines – and it is not always possible to be unbanned. Therefore it is professional paid promotion of websites that should be preferred in most cases.
WebStudio2U uses its own unique technique of professional website promotion which has been developed by the specialists of the web studio. Our specialists use only high-quality white-hat (permitted) methods of website promotion, select the most convertible keywords (i.e. keywords that contribute to conversion of visitors into customers) for website promotion. We carry out integrated website promotion that ensures the widest possible coverage of the target audience of your site.
When you order integrated website promotion in WebStudio2U, you receive long-term and effective result! Fill in a simple website promotion quote request form right now!
TAGS
paid promotion,
website promotion,
integrated website promotion,
promotion of websites |
web promotion 
