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Social media marketing (SMM) is as important for websites these days as search engine optimization (SEO) because modern social networks unite millions of users. The most popular social network in the western segment of the World Wide Web is Facebook while Russian-speaking Internet users prefer VKontakte (VK). Creation and further promotion of a group on VKontakte is an effective method of website promotion in this social network.
Creation of a group on VKontakte allows to create a kind of a “branch” of the company website in this popular social network. This branch as well as the main site will attract potential customers or clients. Creation of a group on VKontakte consists in development of unique design, configuration of the group settings, filling of the group with various thematic content.
Design of a group on VKontakte may replicate the corporate design of the official company website or just use separate elements of the company's corporate identity. You should think out a suitable name for the group. This name should precisely reflect the subject of the group and include topical keywords. Detailed description of the group on VKontakte will help the users of this social network to learn more about the company represented by the group. Information about the group should include a link referring to the company website. The members and visitors of the group will click on this link and visit your company website.
The content of a group on VKontakte may include texts, images, audio and video materials. Information about promo events and sales, presentations of new products and services, product reviews by clients – all this information may and should be published in the group of the company. You may draw prizes and gifts among the members of the group, encourage active members with discounts.
Having created a group on VKontakte you can switch to its promotion. Promotion of a group on VKontakte is a combination of traditional methods of website promotion used in SEO and methods which are specific for SMM. In particular, promotion of a group on VKontakte includes attraction of new members, cooperation with other groups of this social network, work with the group rating etc.
Promotion of a group on VKontakte provides improvement of the site rankings in the search engines, increase in the site traffic, sales and recognizability of the brand. Many well-known companies and organizations have already appreciated the advantages of promotion of their official groups in the popular social network.
For example, on VKontakte you can find official pages and groups of popular TV channels, car manufactures, manufactures of clothes and accessories, manufactures of electronic appliances and computer equipment, and many other companies. The audience of such group numbers tens and hundreds of thousands members, and each of these members might become a regular client of the company in the future and bring good profit.
A company's official group on VKontakte is a modern channel of feedback from customers and consumers of the services provided by the company. In order to make this channel as efficient as possible you should approach the question of creation and promotion of a group on VKontakte very seriously. The best solution is to entrust creation and promotion of the group to professionals.
WebStudio2U performs creation and promotion of groups in social networks both as a part of integrated website promotion or as a separate service. The specialists of our web studio can offer you development of unique brand design for your group, full promotion and maintenance of the group.
All advantages of social media marketing are available to you thanks to our web studio. Submit a quote request for promotion in social networks (social media marketing) by WebStudio2U right now!
TAGS
social media marketing,
creation of a group on vkontakte,
promotion of a group on vkontakte,
design of a group on vkontakte |
web promotion 
