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Website promotion is a must for any website owner because it is website promotion activities that help to make your site easy to recognize and increase the number of potential clients and customers. You can estimate the efficiency of promotion by the site rankings in the search results in popular search engines. How exactly can you check website rankings?
The easiest way to check website rankings in the search engines is to type the required search query directly into the search bar and study of the search results manually. As a rule, the ultimate aim of website promotion is to get a website into the TOP 10 of the search results. If you find your website on one of the first ten positions while analyzing the SERP (Search Engine Results Page), you can consider website promotion to have been carried out successfully.
However, you cannot always get identical results during manual analysis of the search results by a certain query: search engine results are individual for different Internet users, therefore the results of manual check of rankings may vary greatly. It is connected with a number of factors.
For instance, the user may have changed regional settings in his personal search preferences. And we know, that website promotion is often carried out for particular regions, because the majority of companies prefer to attract potential clients from certain cities and regions. If two users from the same region perform the search, they will probably get more or less similar results. But users from different regions will get different search results; if your company's website hasn't been promoted in a certain region, it will not have high rankings on the SERP for this region, and vice versa.
When you check website rankings in different browsers, search results may also differ. The matter is that different browsers use data from different data centers of the search engine when they generate the SERP. If the data in these data centers have not been synchronized yet, the discrepancy between site rankings in different browsers is very likely.
Modern search engines have a number of personalized parameters. The settings of these parameters may have a considerable influence on the search results. The concept of the so-called personalized search results is getting more and more widespread these days. It means that the search engine results page is generated depending on the user's previous browsing history. How to check website rankings in this case? In order to receive the most objective results of site rankings check during website promotion you must log out from your personal user account in the search engine (if you have one).
Despite of all measures it might still be hard to check website rankings manually and get identical results in all the cases. Therefore it is recommended that you use special online services or software designed for checking site rankings on the search engine results page.
The main advantage of such site rankings check during website promotion is that search preferences are not personalized therefore checking results will be more objective. In order to obtain the most reliable results you should compare the checking results provided by different services: the average value of all checks will be the optimal one.
WebStudio2U carries out promotion of websites in such popular search engines as Google and Yandex. Therefore the team of our web design studio has developed its own online service for checking site rankings which is available for our clients as well as for all comers. This service checks website rankings within the first hundred positions in the search results and not only allows to learn your site's position by the required search query but also helps to find out which exactly page of your site is the most relevant to this keyword.
TAGS
website promotion,
check website rankings,
site rankings,
search engine results page |
web promotion 
