Website development. Web design of a small business site

A small business site, a Web portal, a corporate site, a promo site, an online shop... Web design plays a very important role during development of all these sites. What are the main peculiarities of web design of a small business site?

A small business site is notable for its small size (just 5-10 pages), concise enough volume of information about the owner (a company or a private person) and offered goods and services, low cost of development. A small business site is intended for web representation of small companies and private individuals on the Internet. Target audience of small business sites consists of managers or technical specialists. It determines the peculiarities of web design.

Small business sites are usually developed in restrained color gamma with use of elements of the corporate identity (if present): fonts, colors, logo. It is extremely not desirable to overload such sites with graphics and animation. Firstly, it unreasonably increases the time of site loading. Secondly, it influences website promotion in the search engines not in the best way. But if you use no graphics at all your small business site will be too dull. Competent website development is the observance of a certain “golden mean”, balance between the quantity of images and textual information.

The size of site header and textual blocks influences on the visitors' perception of the site no less than well-balanced combination of text and graphics. They are chosen in order not to prevent the ultimate aim of a small business site — receipt of information. From this point of view presence of vertical scrollbar is acceptable, but horizontal scrollbar is inadmissible!

The notion of web design includes not only external appearance of provided information but also navigation system of the site. Usability of the site is an important factor. The basis of navigation system of a small business site is its menu: main menu and additional menus. The names of menu items should be as informative as possible but they should not be too long.

Development of small business sites is one of the services provided by web design studio WebStudio2U. That is why if you want to have representation of your company on the Internet for a reasonable price specialists of WEB studio will develop a high-quality small business site with unique design taking into account all usability requirements.

You can order a small business site right now!

TAGS
website development, web design, small business site, web design studio, corporate identity