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A corporate site is an important component of positive image of a large company. Assessment of the company by its already existing or potential clients and partners depends on the external appearance and utility of the corporate site. This assessment is first of all influenced by design of the site, usability and functionality of the site.
What should web design of a corporate site be to make only positive impression on the visitors and increase conversion of the visitors into clients-customers-partners?
During development of a corporate site one should obligatory use elements of the corporate identity. Presence of corporate colors or fonts for a small business site, for instance, is optional because a small company may just be devoid of corporate identity. But a corporate site without corporate identity is not a corporate site! It is the corporate identity which helps the visitors to memorize and in future easily recognize the company the site represents.
As far as separate elements of the corporate identity in web design of a corporate site are concerned it is worth mentioning that their colors should bear particular sense load. For example, many people associate bright pink color with carelessness and flippancy, and ruddy — with danger. That is why when we choose colors during development of a corporate site we estimate how they will be “read” by the visitors.
Web design of a corporate site allows use of small amount of graphics and animation which is enough to illustrate goods or activity of the company. You should remember that main target audience of corporate site consists of the highest structural unit of management (top management). That is why you should take into account all peculiarities of this very target audience during development of site pages design.
As it has already been mentioned above web design is not just design of the site but also high level of usability and functionality. Convenient site navigation, understandable informative names of menu items or headings of publications, easy access to the contact information from any part of the site are the main corporate site usability requirements. Availability of feedback form, convenient content management system, news block, search form, useful corporate WEB services is the basis of functionality.
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TAGS
website development,
corporate site,
web design,
corporate identity,
usability,
web services |
website creation 
