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Site placement on the hosting is the fourth stage of website development. In this stage you choose domain name and tariff plan for hosting services.
Domain name choice
Domain name is very important. It identifies your site on the Internet, improves recognizability of the site and its promotion and in the long run attracts clients to the company. While choosing a domain name we pay attention to such aspects as meaning and length of the domain name, domain level and domain zone.
After we have chosen the desired domain name we check its availability. In order to secure yourself it is better to choose several variants at once. If the domain name is free we check its history: get information about previous owners and check the presence of search engine penalties.
Recently owners of popular domain names often face a widespread danger: seizure of domain names by cybersquatters. Cybersquatting is divided into several types. The first type is typosquatting. The essence of typosquatting is that cybersquatters register domain names the spelling of which is close to that of the names of popular sites. They count upon the possibility that the user will misspell the name of the site while typing in into the address bar of the browser. This way he will find himself on their site, for instance if he enters "wwwsite.com" instead of "www.site.com"
The second type of cybersquatting is brandjacking. Cybersquatters register domain names which include popular trademarks and brand names. Owners of these brands try to buy out seized names from cybersquatters. Thus cybersquatters can realize quite considerable profit.
The third type of cybersquatting is defensive cybersquatting. It is used by companies which want do defend themselves from possible attacks of cybersquatters. Owners of popular brands or trademarks register all possible domain names themselves, so cybersquatters will not be able to seize these domain names.
Hosting choice
After you have chosen and approved the domain name you should decide on the hosting choice. What is the volume of the site? Do you need database management? What scripts should the hoster's server maintain? Answers to these questions will help you to decide on choice of the hosting. Usually a standard set of hosting services includes maintenance of FTP, PHP and MySQL, disc space for the site - 100 MB or more, e-mails. Tariff plan for the hosting should correspond to the site and provide normal functioning of the site according to planned load.
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TAGS
website development,
site placement,
domain name,
hosting,
tariff plan for hosting,
cybersquatting,
cybersquatter,
web design studio |
website creation 
